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facebook_ad_library_ad_details

One Meta ad by ID — same creative as search, plus delivery breakdowns when Meta publishes them. Flat 2 credits. Costs 2 credits. Empty results and failures are never charged. Pass cache=true for a free 24h cache hit (default always fresh).

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
urlYesMeta Ad Library ad URL or ad ID. The URL platform must match this endpoint's platform. Do not pass cross-platform URLs, e.g. YouTube to TikTok, Instagram to Facebook, LinkedIn to X/Twitter, or Pinterest to Rumble.
cacheNoSet true to serve from the 24h response cache (0 credits on hit). Default false — always fetch fresh.

Schema Changelog

Changes observed during successful MCP inspections.

  1. Changed1 schema field changed
    • changedInput schema / properties / cache / description
      Previous value: -"Set true to serve from the 24h response cache (0 credits on hit). Default false — always fetch fresh. Envelope includes cached + cachedAt on hits."New value: +"Set true to serve from the 24h response cache (0 credits on hit). Default false — always fetch fresh."
  2. Changed2 schema fields changed
    • changedInput schema / properties / cache / description
      Previous value: -"Set true to serve from the 24h response cache. Default false — always fetch fresh data."New value: +"Set true to serve from the 24h response cache (0 credits on hit). Default false — always fetch fresh. Envelope includes cached + cachedAt on hits."
    • changedInput schema / properties / url / description
      Previous value: -"Meta Ad Library ad URL. The URL platform must match this tool's platform. Do not pass cross-platform URLs, e.g. YouTube to TikTok, Instagram to Facebook, LinkedIn to X/Twitter, or Pinterest to Rumble."New value: +"Meta Ad Library ad URL or ad ID. The URL platform must match this endpoint's platform. Do not pass cross-platform URLs, e.g. YouTube to TikTok, Instagram to Facebook, LinkedIn to X/Twitter, or Pinterest to Rumble."
  3. Changed1 schema field changed
    • changedInput schema / properties / cache / description
      Previous value: -"Responses are cached for 24 hours by default. Set false to bypass the cache and always fetch fresh data (default true)."New value: +"Set true to serve from the 24h response cache. Default false — always fetch fresh data."
  4. Changed1 schema field changed
    • addedInput schema / properties / cache
      Added value: +{
+  "description": "Responses are cached for 24 hours by default. Set false to bypass the cache and always fetch fresh data (default true).",
+  "type": "boolean"
+}
  5. Added

TDQS

A3.9/5.0
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

No annotations are provided, so the description carries the behavioral disclosure burden. It does this well by stating the flat 2-credit cost, that empty results and failures are never charged, that cache=true yields a free 24h hit, and that breakdowns appear only when Meta publishes them. It omits auth and rate-limit details, but those are less critical for a single-ad lookup.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The definition is short, front-loaded, and delivers the core purpose in the opening phrase. The only notable flaw is the redundant 'Flat 2 credits. Costs 2 credits.' which slightly weakens the otherwise tight structure.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

For a two-parameter lookup endpoint with no annotations and no output schema, the description is nearly complete: it explains what is returned, how much it costs, when it is free, and how it differs from search. It lacks explicit output-format or auth notes, but those are not essential for invoking this tool correctly.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 100%, so the baseline is 3. The description's cache guidance largely duplicates the schema's cache property description, and it adds no URL-format details beyond what the schema already provides for the url parameter.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

States a specific operation: retrieve one Meta ad by ID. 'Same creative as search, plus delivery breakdowns' distinguishes it from the search and transcript sibling tools without relying on the tool name alone.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines3/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Implies the tool is for a known Meta ad ID/URL and that it adds delivery breakdowns beyond search results, but it never explicitly says when to choose this over facebook_ad_library_search or facebook_ad_library_ad_transcript. The schema's cross-platform warning is a parameter constraint, not tool-selection guidance.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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