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Small Business Intelligence by Brick & Mortar

Local Visibility Audit

local_visibility_audit
Read-onlyIdempotent

Returns a research framework, not the finished audit: a scored checklist of what to check in a business's local search presence — map-pack factors, listing consistency, category selection, site fundamentals — and in what order. This tool reads no listing; the calling model runs the checks with its own web search.

Example invocations:

  • "Run a local visibility audit on Fern & Fig Nail Bar in Cedar Rapids, IA"

  • "Why doesn't Steel Toe Brewing show up when someone searches 'brewery near me' in Louisville?"

  • "Give me a scored GBP/NAP checklist for a hair salon in Aurora, CO before I redo their listing"

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
categoryNoCategory if known — narrows which map-pack searches are the right ones to check.
city_metroYesCity + state/region, e.g. 'Aurora, CO'.
business_nameYesThe business's name as it appears on its own signage/website.

Output Schema

TableJSON Schema
NameRequiredDescriptionDefault
toolYes
noticeNoPresent ONLY when the request was denied by usage policy instead of executed. When present, every other field is an empty placeholder and must not be reported as a framework.
caveatsYes
subjectNo
frameworkYes
output_schemaYes
quality_rubricYes
research_procedureYes

Schema Changelog

Changes observed during successful MCP inspections.

  1. First observed

TDQS

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