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programmatic_attribution_calibrator

Read-onlyIdempotent

For ad_revenue_ops persona: calibrates marketing mix models (MMM) by ingesting OpenRTB impression-level data from FreeWheel Marketplace and other programmatic sources. Accepts model parameters, date ranges, and impression IDs as input, returning structured calibration metrics and attribution adjustments. Useful for improving model accuracy with real-time bidding data and validating revenue attribution across programmatic channels.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
asyncNoIf true, returns a job_id immediately (<200ms) instead of waiting for the result. Poll the result with job_result(job_id). Use for slow tools to avoid client timeouts.
endDateYesEnd date for impression data (ISO 8601)
modelIdYesIdentifier of the MMM model to calibrate
startDateYesStart date for impression data (ISO 8601)
impressionIdsNoList of OpenRTB impression IDs to include in calibration
confidenceThresholdNoConfidence threshold for calibration metrics

Output Schema

TableJSON Schema
NameRequiredDescriptionDefault
statusYes
sourcesNo
warningsNo
calibrationMetricsNo

TDQS

B3.1/5.0
Behavior1/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

The description uses the verb 'calibrates,' which implies modifying model parameters, but the annotations declare readOnlyHint=true. This is a direct contradiction. No further behavioral context (e.g., about idempotency or side effects) is added beyond the annotations, which are contradicted.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is relatively concise at two sentences, but could be more structured. It front-loads the persona and action, then lists inputs and outputs. Every sentence adds value, but there is minor redundancy (e.g., 'programmatic sources' and 'programmatic channels').

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness2/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given the complexity (6 parameters, including async) and the annotation contradiction, the description is incomplete. It does not address the async behavior parameter, the idempotency guarantee, or clarify that the operation is read-only despite using 'calibrates'. The output schema exists but is not described.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 100%, so baseline is 3. The description broadly lists parameter types ('model parameters, date ranges, impression IDs') but does not add meaningful detail beyond the schema's individual parameter descriptions.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states the tool calibrates marketing mix models by ingesting OpenRTB impression data, identifies the target persona (ad_revenue_ops), and specifies inputs and outputs. This distinguishes it from sibling tools like retail_media_attribution_bridge through its focus on programmatic channels and MMM.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines3/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description mentions it's useful for improving model accuracy with real-time bidding data, but does not explicitly state when not to use it or provide comparisons to alternatives among the many attribution-related sibling tools. Usage context is implied but lacks exclusions.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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TDQS

C2.5/5.0
Disambiguation2/5

With 271 tools, many have overlapping purposes (e.g., multiple competitor intel tools, multiple financial modelers, multiple ESG auditors). Detailed descriptions help slightly, but the sheer volume creates confusion. Agents would struggle to select the right tool among many similar options.

Naming Consistency1/5

Tool names are wildly inconsistent: mix of English and French, snake_case and short phrases, some very generic (process, run, execute equivalents). No discernible naming convention (e.g., abm_architect vs. boundary_control vs. bp_narratif). This makes it hard to predict tool names.

Tool Count1/5

271 tools is far beyond typical well-scoped servers (3-15). This indicates an unfocused, over-bloated tool surface. Even for a general business intelligence server, this number is excessive and violates the principle of each tool earning its place.

Completeness2/5

Despite the large count, coverage feels scattered. Some domains (e.g., content, competitive intel) have many tools, while others (e.g., supply chain, HR) have gaps. The set lacks a coherent scope; it seems like a dump of many separate tool collections rather than a complete, curated surface.

Resources