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campaignstack_generate_ad_campaign

AI-generate a DRAFT ad campaign with creatives from a CampaignStack campaign and/or ICP: targeting, budget, and creative copy are derived automatically. NOTHING is published to LinkedIn. The draft campaign's creatives land as pending_approval and must be approved with campaignstack_approve_ad_creative before going live. dailyBudgetUsd is a plain USD number here (the stored campaign uses { amount, currencyCode } money objects). Ceilings and the linkedin_ads flag are enforced server-side.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
icpIdNoOptional ICP _id to derive targeting from
platformNoAd platform. Only 'linkedin' is supported today.linkedin
objectiveNo
campaignIdNoOptional CampaignStack campaign _id to base the draft on
adAccountIdYesManaged ad account _id. Use campaignstack_list_ad_accounts to find it.
workspaceIdNoDefaults to the API key's workspace
creativeCountNoHow many creative drafts to generate
dailyBudgetUsdNoDesired daily budget in USD

Schema Changelog

Changes observed during successful MCP inspections. Dates show when Glama detected each change.

  1. First observed

TDQS

A4.6/5.0
Behavior5/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already carry readOnly=false and destructive=false, but the description goes well beyond them by clarifying that this operation creates a draft, never publishes, leaves creatives in pending_approval, and enforces ceilings/linkedin_ads flag server-side. It also flags the currency-format difference for dailyBudgetUsd. No annotation contradiction exists.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is a single dense paragraph with no filler: every sentence covers a distinct fact — purpose, publication status, approval step, currency shape, server enforcement. It front-loads the key draft/non-publishing distinction before details.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

For an 8-parameter mutation with no output schema, the description covers core side effects, the approval route, and an important parameter caveat. Its only notable gap is that it does not describe the return payload (e.g., the generated campaign/creative IDs), which an agent would need to chain the approval step without additional lookups.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters4/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 88%, so most parameter meanings are already documented. The description adds meaningful nuance by explaining that dailyBudgetUsd is a plain USD number while the stored campaign uses money objects, and by indicating how campaignId/icpId feed the derivation. That extra semantic value justifies a score above the high-coverage baseline.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description opens with a specific action and resource: 'AI-generate a DRAFT ad campaign with creatives.' It also scopes the source (CampaignStack campaign and/or ICP) and clearly distinguishes the result from a live campaign by stating 'NOTHING is published to LinkedIn' and requiring campaignstack_approve_ad_creative before going live.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

It communicates the workflow context: generated creatives enter pending_approval and must be approved before going live, and server-side constraints apply. It does not, however, name a direct alternative such as campaignstack_create_ad_campaign for immediate publishing, so the when-not-to-use guidance is implied rather than explicit.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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TDQS

A3.6/5.0
Disambiguation3/5

Many tools share the same verb prefix (create_, list_, update_, get_) across closely related resources, so pairs like add_lead_to_external_list vs add_lead_to_sequence, create_signal_agent vs create_signal_watch, and approve_review vs approve_content_post can be confused. The descriptions are unusually detailed and cross-referenced, which mitigates but does not eliminate the ambiguity inherent in a 282-tool surface.

Naming Consistency4/5

Virtually every tool follows the campaignstack_verb_noun snake_case pattern, which is highly predictable. Minor deviations exist: destructive operations mix remove_ and delete_ (remove_lead_list vs delete_campaign), AI generation uses both craft_ and generate_, and the seo_/search_console_ subdomains introduce a second prefix convention.

Tool Count1/5

282 tools is an extreme mismatch by any reasonable standard, exceeding the 50+ threshold by more than 5x. Even for a full B2B outreach platform, this surface is far too large and would be better consolidated into higher-level operations or grouped sub-servers.

Completeness4/5

The tool surface is impressively comprehensive, covering campaigns, workflows, leads, content, ads, SEO, integrations, billing, and more with CRUD-level depth. Minor gaps remain: no single-ICP getter, no direct pause/delete for search watches, and no explicit delete for ad campaigns (only archive via update).

Resources