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campaignstack_create_ad_creative

Create a text creative (headline, body text, call to action) for an ad campaign. The creative lands as pending_approval and is NOT published. Nothing reaches LinkedIn until a human (or an ads:write caller) approves it with campaignstack_approve_ad_creative. Returns the new adCreativeId and assetId.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
nameYes
bodyTextNo
headlineNo
platformNoAd platform. Only 'linkedin' is supported today.linkedin
workspaceIdNoDefaults to the API key's workspace
adCampaignIdYes
callToActionNo

Schema Changelog

Changes observed during successful MCP inspections. Dates show when Glama detected each change.

  1. First observed

TDQS

A4.3/5.0
Behavior5/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations only mark the tool as non-read-only, non-idempotent, and non-destructive. The description adds crucial behavioral detail: the creative lands as pending_approval, is NOT published, and nothing reaches LinkedIn until approved. It also discloses required permission context (human or ads:write caller) and names the returned identifiers. This goes well beyond the structured annotations.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Three focused sentences with no filler. The most important fact — that the creative is not published until approved — is front-loaded, and the return values are stated clearly. Every sentence earns its place.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness3/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

The description covers the output (adCreativeId and assetId) and the approval workflow, which is essential since there is no output schema. However, it does not clarify that only adCampaignId and name are required, nor what `name` should represent. It also doesn't mention content length limits or whether at least one content field is needed. Slightly incomplete for a 7-parameter creation tool.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is only 29%, so the description needs to compensate. It adds meaning to headline, bodyText, and callToAction by describing them as text creative fields, and implies adCampaignId is the target campaign. However, the required `name` parameter is not explained, and the description lists content fields as if core while the schema marks them optional, creating mild ambiguity.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states what the tool does: create a text creative (headline, body text, call to action) for an ad campaign. It distinguishes itself from sibling tools like campaignstack_approve_ad_creative by emphasizing the pending_approval lifecycle, and from campaignstack_create_ad_campaign by focusing on creative content rather than campaign setup.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description gives clear contextual guidance: it is the creation step, and approval is explicitly routed to campaignstack_approve_ad_creative. This implies post-creation workflow. It stops short of explicit when-not-to-use or alternative tool comparisons, but the context is strong enough for an agent to understand the intended flow.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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TDQS

A3.6/5.0
Disambiguation3/5

Many tools share the same verb prefix (create_, list_, update_, get_) across closely related resources, so pairs like add_lead_to_external_list vs add_lead_to_sequence, create_signal_agent vs create_signal_watch, and approve_review vs approve_content_post can be confused. The descriptions are unusually detailed and cross-referenced, which mitigates but does not eliminate the ambiguity inherent in a 282-tool surface.

Naming Consistency4/5

Virtually every tool follows the campaignstack_verb_noun snake_case pattern, which is highly predictable. Minor deviations exist: destructive operations mix remove_ and delete_ (remove_lead_list vs delete_campaign), AI generation uses both craft_ and generate_, and the seo_/search_console_ subdomains introduce a second prefix convention.

Tool Count1/5

282 tools is an extreme mismatch by any reasonable standard, exceeding the 50+ threshold by more than 5x. Even for a full B2B outreach platform, this surface is far too large and would be better consolidated into higher-level operations or grouped sub-servers.

Completeness4/5

The tool surface is impressively comprehensive, covering campaigns, workflows, leads, content, ads, SEO, integrations, billing, and more with CRUD-level depth. Minor gaps remain: no single-ICP getter, no direct pause/delete for search watches, and no explicit delete for ad campaigns (only archive via update).

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