Paid vs organic overlap
paid_organic_overlapJoins a Google Ads account's search terms with a website's Search Console queries over the same days. Returns paid_and_ranking (searches you pay for where the site already ranks near the top organically, with ad spend) and organic_gaps (searches the site shows up for on page 2 or lower with no ad or keyword). Changes nothing; follow up with propose_changes.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| days | No | Look-back window in days, ending 3 days ago | |
| limit | No | Most rows in each list | |
| site_url | Yes | Search Console property exactly as search_console_sites lists it, e.g. sc-domain:example.com or https://www.example.com/ | |
| customer_id | Yes | Google Ads customer ID, with or without dashes (from list_accounts) | |
| max_position | No | paid_and_ranking: average organic position at or better than this | |
| min_impressions | No | organic_gaps: only queries with at least this many impressions |