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Camberstack: Google Ads

Keyword ideas (Keyword Planner)

keyword_ideas
Read-only

Google Keyword Planner ideas from seed keywords and/or a landing-page URL: average monthly searches, competition and the top-of-page bid range in the account's currency, biggest first. Ideas the account already targets, or already blocks as negatives, are marked in_account. Changes nothing.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
urlNoA page to pull ideas from, such as the ad's landing page
limitNoMost ideas to return
keywordsNoUp to 20 seed keywords
customer_idYesGoogle Ads customer ID, with or without dashes (from list_accounts)
language_idNoGoogle language ID. 1000 English, 1003 Spanish, 1002 French, 1001 German, 1014 Portuguese1000
location_idsNoGoogle geo target IDs. 2840 United States, 2826 United Kingdom, 2124 Canada, 2036 Australia, 2356 India. For a state, city or other country, look the ID up with run_gaql: SELECT geo_target_constant.id, geo_target_constant.canonical_name FROM geo_target_constant WHERE geo_target_constant.name = 'Denver'
min_searchesNoDrop ideas below this many average monthly searches

Schema Changelog

Changes observed during successful MCP inspections.

  1. Changed1 schema field changed
    • removedInput schema / properties / confirm_switch
      Removed value: -{
      -  "description": "Only after the user has agreed to spend their plan's account switch (a call answered \"Account switch:\"). Leave out otherwise",
      -  "type": "boolean"
      -}
  2. Changed1 schema field changed
    • addedInput schema / properties / confirm_switch
      Added value: +{
      +  "description": "Only after the user has agreed to spend their plan's account switch (a call answered \"Account switch:\"). Leave out otherwise",
      +  "type": "boolean"
      +}
  3. Changed1 schema field changed
    • changedInput schema / $schema
      Previous value: -"http://json-schema.org/draft-07/schema#"New value: +"https://json-schema.org/draft/2020-12/schema"
  4. Added

TDQS

A3.5/5.0
Behavior3/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already declare readOnlyHint=true and destructiveHint=false, so safety is covered; 'Changes nothing.' is a harmless restatement rather than new information. The description does add genuine behavioral detail beyond annotations, though: results are sorted biggest-first, entries the account already targets or blocks are flagged in_account, and bid ranges are rendered in the account's currency.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

One dense sentence with the resource and return fields front-loaded, no filler. It is slightly overloaded with listing output fields that the agent could infer, but every clause carries information.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

With no output schema, the description usefully enumerates the return fields, sorting, in_account flagging, and currency, and annotations carry the safety profile. Minor gaps remain (empty-result behavior, whether ideas are capped by 'limit' default 50 vs max 200), but these are covered in the schema.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 100% with rich per-parameter descriptions (language IDs, geo IDs, seeds limit of 20, min_searches), so baseline 3 applies. The description only adds that seeds and URL are combinable ('and/or') and that monetary values use account currency; it adds nothing about limit, min_searches, or location_ids beyond the schema.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose4/5

Does the description clearly state what the tool does and how it differs from similar tools?

States a specific verb and resource: 'Google Keyword Planner ideas from seed keywords and/or a landing-page URL', and enumerates the returned fields (average monthly searches, competition, top-of-page bid range). An agent can tell this generates keyword ideas rather than looking up metrics, though it never names the closest sibling (keyword_metrics) to draw the boundary explicitly.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines3/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

'From seed keywords and/or a landing-page URL' implies the two entry modes, which is useful usage context. However, there is no explicit when-to-use/when-not or a named alternative such as keyword_metrics for cases where the agent already has a keyword list and only wants metrics.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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