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Find keyword cannibalization

find_keyword_cannibalization
Read-onlyIdempotent

Finds tracked keywords for which two of the site's own pages will compete. This is BlogSEO's definition, not Search Console's "two URLs for one query" (Search Console gives one top page per keyword): a keyword is cannibalized when the page Google already ranks for it is not the landing page and is either a blog article (any position) or another page ranking within the website's cannibalization_max_position (top 30 by default), AND a BlogSEO article targets that same keyword without being the ranking page (with include_planned, a still-scheduled article counts too). Scans the Google keywords of the default locale that have a Search Console ranking page; snapshots older than 30 days are ignored, so it needs a recent sync. Returns up to top keywords (max 200), best position first, each with the ranking URL and its kind (blog_article or other_page), ranking_article_id when the ranking page is a BlogSEO article, the competing articles (article_id, headline, slug, status, live url when known; status scheduled means article_id is a scheduled_article_id) and a deterministic suggestion with its reason: consolidate when a published article competes with a ranking blog article, differentiate otherwise (for a planned article: rewrite its brief or drop the plan). Tells you when Search Console is not connected instead of returning nothing silently. Not a rank tracker: use get_keyword_rankings for positions and get_keyword for one keyword's articles. Pass website_id when the account has several websites (see get_account).

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
topNoHow many cannibalized keywords to return, best position first.
website_idNoWebsite id from get_account. Optional when the account has a single website.
include_plannedNoAlso flag keywords whose competing article is still scheduled and not generated yet.

Output Schema

TableJSON Schema
NameRequiredDescriptionDefault
countsYes
localeYes
gsc_statusYes
website_idYesWebsite the result belongs to.
gsc_fix_urlNoWhere to connect Search Console; only present when it is not connected.
gsc_connectedYesWhether Google Search Console is connected for the website.
gsc_data_staleYesSearch Console data older than 30 days or never synced.
include_plannedYes
gsc_last_synced_atYes
cannibalized_keywordsYes
cannibalization_max_positionYes

Schema Changelog

Changes observed during successful MCP inspections.

  1. First observed

TDQS

A4.6/5.0
Behavior5/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Even though annotations already declare readOnlyHint, idempotentHint, and destructiveHint, the description adds substantial behavioral detail: the exact cannibalization algorithm, the maximum of 200 keywords, the deterministic suggestion logic, the prerequisite of a recent sync, and the non-silent handling of a missing Search Console connection. This goes well beyond the annotations and helps the agent predict side effects and edge cases.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is long but densely informative; every part relates to correct invocation or interpretation. It front-loads the core purpose before elaborating on the algorithm, output fields, prerequisites, and alternatives. It could be slightly more scannable with structural breaks, but it avoids fluff and repetition.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness5/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

For a tool with this complexity, the description covers prerequisites, input semantics, output shape, edge cases, and alternatives. It even explains the meaning of different suggestion reasons and how scheduled articles are represented. The presence of an output schema helps, but the description still independently supplies enough context for an agent to invoke and interpret results correctly.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 100%, with each parameter already documented. The description adds marginal context by explaining include_planned's effect and the website_id requirement for multi-website accounts, but most of this is a paraphrase of the schema. The added 'best position first' ordering note is useful but not substantial enough to push above baseline.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description opens with a clear, specific action: 'Finds tracked keywords for which two of the site's own pages will compete.' It defines the resource (tracked keywords) and the exact outcome, and it explicitly differentiates from Search Console's definition and from sibling tools like get_keyword_rankings. There is no ambiguity about what this tool produces.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines5/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description states concrete when-to-use conditions: it requires a recent Search Console sync, ignores snapshots older than 30 days, and returns a message when Search Console is not connected. It also names alternatives explicitly: 'Not a rank tracker: use get_keyword_rankings for positions and get_keyword for one keyword's articles.' This gives the agent clear routing guidance.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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