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AfterLaunch: the agentic growth marketing engine

run_loop

SPENDS MONEY: trigger one on-demand generation run of a growth marketing loop (e.g. linkedin_post for distribution, geo_improvement for AI visibility and GEO, competitor_intel for competitors). Costs 1 credit. Needs the 'write' scope and an idempotency_key you mint. Bounded by the per-tenant daily and monthly caps. Charged and limited to ONE run per loop per cycle; a repeat in the same cycle replays at no cost, regardless of the key. Accepts only runnable, provisioned loop types (see get_loop_status).

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
loop_typeYesThe growth loop to run, e.g. linkedin_post, geo_improvement or competitor_intel.
idempotency_keyYesClient-minted key (1-200 chars). Reuse the same key on a retry.

TDQS

A4.6/5.0
Behavior5/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

The description discloses critical side effects beyond the minimal annotations: 'SPENDS MONEY', costs 1 credit, requires write scope, is capped, and has idempotent replay behavior. This provides the agent with the consequences of invocation, which the annotations alone do not convey.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is dense but efficient; every sentence adds essential information (cost, scope, caps, idempotency, eligibility). It is front-loaded with the 'SPENDS MONEY' warning. No fluff.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

For a money-spending mutation tool with no output schema, the description covers the action, cost, prerequisites, limits, and acceptance criteria. It could mention the return value or failure modes, but it still provides enough for an agent to decide and invoke correctly.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters4/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

The schema already documents both parameters with descriptions, but the description adds important semantics: the idempotency_key must be client-minted, and repeats replay at no cost regardless of key. It also clarifies that loop_type must be a provisioned, runnable type, enriching the schema's simple examples.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states the action: 'trigger one on-demand generation run of a growth marketing loop' and gives concrete examples (linkedin_post, geo_improvement, competitor_intel). It distinguishes from sibling tools like set_loop_cadence and get_loop_status by focusing on the on-demand execution.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Provides usage context: requires 'write' scope, idempotency_key, is bounded by caps, and only accepts runnable, provisioned loop types (referencing get_loop_status). It explains the one-run-per-cycle idempotency behavior, which informs when to reuse keys. However, it doesn't explicitly name alternative tools for scheduling or other operations, so it stops short of full when-not-to-use guidance.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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TDQS

A3.9/5.0
Disambiguation4/5

Most tools follow a clear action+resource pattern (get_, list_, set_, ship_, etc.) with distinct purposes. A few boundaries could cause confusion, such as get_move vs get_output (both return drafts) and ship_move vs set_output_status (both mark things shipped), though descriptions mitigate this sufficiently.

Naming Consistency4/5

The overwhelming majority use consistent snake_case verb_noun naming (list_feed, ship_move, get_visibility). The only outlier is 'whoami', a common convention but not verb_noun; otherwise the pattern is highly predictable.

Tool Count2/5

At 41 tools, the surface is well over the 25-tool threshold for 'too many'. While the domain is broad, this volume places significant cognitive load on agents and suggests some consolidation or modularization could help.

Completeness3/5

Core workflows for moves and outputs are covered (create/list/get/update/ship/skip/undo). However, the tool descriptions reference 'approve_output' as the publishing action, yet that tool is absent from the list, leaving a dead end for channel distribution. There are also no tools for editing competitors or managing Memory pages beyond recording insights.