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AfterLaunch: the agentic growth marketing engine

record_insight

Write one durable thing you have learned about this founder or their product into AfterLaunch's Memory, the record every growth and marketing draft is written from. WHEN: the moment the founder tells you something that will still be true next month and that AfterLaunch could not have measured itself. A standing preference, a rule about how they write, a fact not on the site yet, or what a shipped move actually earned. Recording it is part of the job, not a favour: AfterLaunch drafts from Memory, so anything you keep to yourself is a correction the next draft will need again. Record what LASTS. Never record chatter, a passing mood, a restatement of get_snapshot or get_kb_page, or anything you inferred rather than heard. One sentence in the founder's own terms, 10 to 500 characters. Free; requires the 'act' scope. Recording the same insight twice replaces your earlier note; a pinned note is left as it is. WHAT COMES BACK: the top of their board with move ids, so recording hands you your next instruction without a second call.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
kindYespreference = a standing choice about how they work. voice = how they write. fact = something true about the product. outcome = what a shipped move earned.
insightYesThe durable insight, as one plain sentence in the founder's own terms.
source_move_idNoOptional growth move id (uuid), from list_feed, when the insight surfaced while working one.

TDQS

A4.8/5.0
Behavior5/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations only state readOnlyHint=false and destructiveHint=false, which are minimal. The description adds critical behavioral context: 'Recording the same insight twice replaces your earlier note; a pinned note is left as it is,' revealing the overwrite behavior. It also mentions the required 'act' scope and describes the exact return value ('the top of their board with move ids'), going far beyond the annotations.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is long but every sentence carries operational weight. It is front-loaded with purpose, then structured with 'WHEN:' and 'WHAT COMES BACK:' markers, making it scannable. A slight deduction for density—some sentences could be tightened without losing value—but overall the structure is strong.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness5/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

For a write tool with no output schema, the description covers all critical context: the trigger condition, exclusions, persistence semantics (replace, pinned note), required scope, character limits, and return value. The task is complex enough that this thorough disclosure is appropriate and fully complete.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters4/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 100%, so the baseline is 3. The description adds qualitative guidance beyond the schema: insight should be 'one plain sentence in the founder's own terms, 10 to 500 characters,' which reinforces and shapes the parameter semantics. It also enumerates the four kinds in the 'kind' parameter via examples in the 'WHEN' section, adding context not fully captured in the schema.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description opens with 'Write one durable thing you have learned about this founder or their product into AfterLaunch's Memory,' using a specific verb ('write') and resource ('Memory'). It clearly distinguishes from siblings like get_snapshot and get_kb_page by explicitly saying not to record restatements of those tools.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines5/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Provides explicit 'WHEN' guidance: 'the moment the founder tells you something that will still be true next month and that AfterLaunch could not have measured itself.' It also gives exclusions: 'Never record chatter, a passing mood, a restatement of get_snapshot or get_kb_page, or anything you inferred rather than heard.' This is a model of when-to-use and when-not-to-use.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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TDQS

A3.9/5.0
Disambiguation4/5

Most tools follow a clear action+resource pattern (get_, list_, set_, ship_, etc.) with distinct purposes. A few boundaries could cause confusion, such as get_move vs get_output (both return drafts) and ship_move vs set_output_status (both mark things shipped), though descriptions mitigate this sufficiently.

Naming Consistency4/5

The overwhelming majority use consistent snake_case verb_noun naming (list_feed, ship_move, get_visibility). The only outlier is 'whoami', a common convention but not verb_noun; otherwise the pattern is highly predictable.

Tool Count2/5

At 41 tools, the surface is well over the 25-tool threshold for 'too many'. While the domain is broad, this volume places significant cognitive load on agents and suggests some consolidation or modularization could help.

Completeness3/5

Core workflows for moves and outputs are covered (create/list/get/update/ship/skip/undo). However, the tool descriptions reference 'approve_output' as the publishing action, yet that tool is absent from the list, leaving a dead end for channel distribution. There are also no tools for editing competitors or managing Memory pages beyond recording insights.