The account review and its facts
get_account_reviewThe deep read of each ad account, as a senior campaigner sees it: the written review (verdict, tracking, top findings with the fix and its monthly worth) and the facts under it. Per search campaign: impression share, share lost to budget and to rank, top-of-page share, bid strategy and Google's status of it, and what holds it back (demand, budget or rank). Search terms over 30 days split brand vs non-brand (spend, conversions, value), the top converting and the top wasted searches; the most expensive keywords with quality score; conversion actions (which are primary, how they count); devices; landing pages; where Performance Max money goes; tracking switches. Useful for 'why', 'can we spend more?', 'what holds us back?', 'is tracking right?', 'which searches waste money?'. Google accounts have the most here.
Tool call template
This tool declares no required parameters. Add optional parameters from the input schema as needed.
{
"id": 1,
"jsonrpc": "2.0",
"method": "tools/call",
"params": {
"arguments": {},
"name": "get_account_review"
}
}Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| account | No | An ad account's name, to look at one account; omit for all of them. | |
| language | No | Answer language. The business's language by default. |
Output Schema
| Name | Required | Description | Default |
|---|---|---|---|
| note | No | A plain note instead of data (nothing connected yet, not available here). | |
| error | No | Why nothing was done, as a short code. | |
| truncated | No | ||
| truncatedNote | No |