Rate benchmark
selah_rate_benchmarkWhat should a creator charge for a sponsored post or brand deal? Give the deliverable and the creator's audience size (and, if the brand asks for them, usage rights, exclusivity or rush) and get Selah's rate, the range published creator-rate guides give for the same thing, the add-ons priced on top, and a link to how the numbers are sourced. Use for 'how much should I charge for an Instagram Reel with 50K followers', 'how much to charge for usage rights', 'what is a fair rate for a TikTok at 25K'. Needs a deliverable and an audience size: ask the creator for them rather than guessing. Does not review contracts, give legal or tax advice, find brands, or price UGC, affiliate or commission-only work. Figures are in US dollars. No account needed.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| rush | No | The brand needs it faster than a normal turnaround | |
| perpetual | No | The brand wants usage forever / in perpetuity | |
| usage_type | No | Usage rights the brand wants, if any. organic = the brand reposts it on their own pages; paid = the brand runs it as ads from their own account; whitelisting = ads run from the creator's handle (includes TikTok Spark Codes); ooh = out-of-home | |
| deliverable | Yes | What the brand wants: instagram_reel, instagram_post, instagram_story (a set), tiktok_video, youtube_integration (a mention inside a video), youtube_dedicated, podcast_mention, blog_post or newsletter_feature | |
| usage_months | No | How long the usage lasts, in months (30 days = 1, 90 days = 3). Defaults to 3 when usage_type is set and the brand named no term | |
| audience_size | Yes | The creator's audience on the platform the deliverable is for: followers, subscribers or listeners | |
| exclusivity_months | No | Months the creator may not work with competitors. 0 or omitted = none |