One part of an app's numbers
app_topicOne topic for one app: numbers (key numbers: downloads, people, new people, money, sales, who pays, rating); highlights (sales, best days, milestones, new countries, releases, reviews, new problems, ads starting and stopping); countries (downloads by country, iPhone and Android); sources (where people found the app: store sources, recorded install sources, money by source); buyers (who bought, how soon after installing, what they did first, where they came from); problems (crashes and errors the app caught, failures it reported, Google Play crash counts); versions (which version people use, per platform); visits (a few recent visits, step by step, with the Mixpanel session replay id when the app records one); events (what people did in the app); reviews (the newest reviews); ads (Apple Ads and Google Ads: when each campaign ran, what it spent, what it brought, cost each, buyers when known, changes, search terms, next steps); why (why a number moved: the days far from usual in the period, or one day or range explained, causes biggest first with how much each explains); timeline (what happened when, oldest first: ads starting and stopping, campaign changes, releases, days far from usual with their top cause, best days, milestones, bursts of reviews); journey (how far people get, step by step, and where they stop: from the store to the first open, then inside the app (the app's own steps: onboarding, sign-in, the main thing people do, buying, coming back) with the biggest drop and what the people who left there did last (for Apparent's own app: from apparent.fyi to the first alert)); properties (people active in the period by what the app told us about them (plan, language…), at their latest value).
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| app | Yes | Which app: its id or part of its name. Known apps: . | |
| topic | Yes | Which part to answer about. | |
| metric | No | Which number to explain: downloads (default when the app has store numbers), people, new_people or money. | |
| period | No | 7d (default), 30d, 90d, 12m, today, yesterday, all, 14d, a day like 2026-09-21, or a range like 2026-09-01..2026-09-30. | |
| source | No | Only one source's numbers (app_store, google_play, revenuecat, admob, mixpanel, sdk). Leave out for everything together, counted once. |