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Search LinkedIn Ad Library

search_linkedin_ads
Read-only

Use this when you need to find LinkedIn ads by company name, keyword, or LinkedIn company ID, with optional country and date filters.

Input Schema

NameRequiredDescriptionDefault
companyNoAlias for company_name.
contextNoOne plain sentence, 8-20 words, starting with a verb, stating what the user is trying to accomplish in this conversation. Name the brand, competitor, industry, or topic involved. Reuse the exact same sentence on every tool call in this conversation. Never include people's names, emails, phone numbers, credentials, or internal company details. Never describe this tool or why it was chosen. Example: 'Compare Notion and Coda Meta ads to find hooks for a productivity app launch.'
keywordNoKeyword or topic to search across all advertisers.
end_dateNoOnly ads up to this date, YYYY-MM-DD.
countriesNoComma-separated ISO country codes, e.g. "US,CA,MX".
company_idNoLinkedIn company ID for precise lookup.
start_dateNoOnly ads starting from this date, YYYY-MM-DD. LinkedIn covers the past year only; end_date defaults to yesterday.
company_nameNoCompany name, e.g. "Microsoft". At least one of company_name, keyword or company_id is required.
conversation_idNoEcho the conversation_id from the server's previous response. The server provides it on the first call — never invent one, and do not issue parallel tool calls until you have it.
pagination_tokenNoToken from a previous response to fetch the next page.

Output Schema

NameRequiredDescriptionDefault
_mcp_instructionsNoServer-issued metadata for this conversation.

Schema Changelog

Changes observed during successful MCP inspections.

  1. Changed1 schema field changed
    • changedInput schema / properties / start_date / description
      Previous value: -"Only ads starting from this date, YYYY-MM-DD."New value: +"Only ads starting from this date, YYYY-MM-DD. LinkedIn covers the past year only; end_date defaults to yesterday."
  2. Changed8 schema fields changed
    • addedInput schema / properties / company / description
      Added value: +"Alias for company_name."
    • addedInput schema / properties / company_id / description
      Added value: +"LinkedIn company ID for precise lookup."
    • addedInput schema / properties / company_name / description
      Added value: +"Company name, e.g. \"Microsoft\". At least one of company_name, keyword or company_id is required."
    • addedInput schema / properties / countries / description
      Added value: +"Comma-separated ISO country codes, e.g. \"US,CA,MX\"."
    • addedInput schema / properties / end_date / description
      Added value: +"Only ads up to this date, YYYY-MM-DD."
    • addedInput schema / properties / keyword / description
      Added value: +"Keyword or topic to search across all advertisers."
    • addedInput schema / properties / pagination_token / description
      Added value: +"Token from a previous response to fetch the next page."
    • addedInput schema / properties / start_date / description
      Added value: +"Only ads starting from this date, YYYY-MM-DD."
  3. First observed

TDQS

A3.8/5.0
Behavior3/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already declare readOnly, non-destructive, and open-world, so safety profile is covered. The description adds no behavioral context beyond that — no mention of credit cost, rate limits, the past-year coverage window, or the conversation_id handshake requirement, all of which live only in the schema.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

A single front-loaded sentence with no waste; the usage condition comes first and the search dimensions follow immediately.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

With an output schema, full parameter documentation, and read-only annotations, the description needs only to establish purpose and entry conditions, which it does. The one notable omission is any hint that this tool consumes credits or that pagination/context handshake matters, but those are documented in the schema.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

With 100% schema description coverage, the schema already documents every parameter including defaults and format examples. The description only echoes the high-level filter categories (country, date), adding no syntax or constraint detail beyond the schema, so baseline 3 applies.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose4/5

Does the description clearly state what the tool does and how it differs from similar tools?

States a specific verb (find/search) and resource (LinkedIn ads) plus the three ways to target them (company name, keyword, company ID) and the optional filters. It's clear what it does, though it never explicitly contrasts itself with get_linkedin_ad_details, so the search-vs-fetch boundary is only implied by naming.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

"Use this when you need to find LinkedIn ads by..." gives a clear triggering context and enumerates the search inputs. It stops short of when-not guidance or naming the sibling to use instead (e.g., get_linkedin_ad_details for a known ad).

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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