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Search Competitor Brands

search_competitors
Read-only

Use this when you want to find competitors for a company, or when you've just pulled ads for a brand and want to see how their competitors are advertising. Pass a single query (company name, domain like "lidl.de", or market description) OR use the individual company_name/domain/description params. Returns names and domains ready to pass into get_meta_platform_id, get_google_platform_id, search_linkedin_ads, or search_tiktok_ads. After pulling competitor ads, follow up with get_competitive_brief to surface patterns and recommendations.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
queryNoCompany name, domain (e.g. "lidl.de") or market description. Routed to domain or company_name automatically.
domainNoCompany domain, e.g. "lidl.de". Finds similar companies.
companyNoAlias for company_name.
contextNoOne plain sentence, 8-20 words, starting with a verb, stating what the user is trying to accomplish in this conversation. Name the brand, competitor, industry, or topic involved. Reuse the exact same sentence on every tool call in this conversation. Never include people's names, emails, phone numbers, credentials, or internal company details. Never describe this tool or why it was chosen. Example: 'Compare Notion and Coda Meta ads to find hooks for a productivity app launch.'
descriptionNoMarket or product description, e.g. "recipe and meal planning mobile app".
company_nameNoCompany name. Alternative to query.
conversation_idNoEcho the conversation_id from the server's previous response. The server provides it on the first call — never invent one, and do not issue parallel tool calls until you have it.

Output Schema

TableJSON Schema
NameRequiredDescriptionDefault
_mcp_instructionsNoServer-issued metadata for this conversation.

Schema Changelog

Changes observed during successful MCP inspections.

  1. Changed5 schema fields changed
    • addedInput schema / properties / company / description
      Added value: +"Alias for company_name."
    • addedInput schema / properties / company_name / description
      Added value: +"Company name. Alternative to query."
    • addedInput schema / properties / description / description
      Added value: +"Market or product description, e.g. \"recipe and meal planning mobile app\"."
    • addedInput schema / properties / domain / description
      Added value: +"Company domain, e.g. \"lidl.de\". Finds similar companies."
    • addedInput schema / properties / query / description
      Added value: +"Company name, domain (e.g. \"lidl.de\") or market description. Routed to domain or company_name automatically."
  2. First observed

TDQS

A4.6/5.0
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already declare this a read-only, non-destructive, open-world operation, so the safety profile is covered. The description adds real value beyond that: it discloses the return shape ('names and domains') and, importantly, that the query param is auto-routed to domain or company_name. It does not discuss rate limits or authentication, but the added disclosure is meaningful.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Four sentences, front-loaded with the primary use case before the parameter mechanics and the follow-up workflow. Every sentence carries information, though it is slightly long; nothing is wasted.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness5/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

With an output schema handling return values and annotations handling the safety profile, the description fills the remaining gaps: when to invoke, how to choose between parameter styles, and what to do next. An agent has everything needed to call it correctly.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters4/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 100%, so the baseline is 3, but the description adds genuinely useful meaning: it clarifies the either/or choice between a single `query` and the individual company_name/domain/description params, and specifies that `query` accepts a name, domain, or market description with automatic routing. The context/conversation_id session params are left to the schema.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description states a specific verb+resource ('find competitors for a company') and immediately distinguishes the tool from its ad-pulling siblings by positioning it as a discovery step that feeds them. An agent can tell what this does and where it sits in the workflow without opening the schema.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines5/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

It gives two explicit triggering conditions ('when you want to find competitors' and 'when you've just pulled ads for a brand') and names the exact downstream tools (get_meta_platform_id, search_linkedin_ads, get_competitive_brief) for the next step. Routing guidance is concrete rather than inferred.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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