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Match a page to search intent

match_intent
Read-onlyIdempotent

Check whether a page matches what searchers want for a keyword, based on what actually ranks. Fetch the top organic results for the keyword with the user's connected Ahrefs, Semrush or other SERP tool (5 to 8 URLs), and pass them as competitors with your page as url. OnPage.dev scans every page, one per call (call again with the same arguments until done), works out the page type Google rewards (guide, product page, category page, comparison or list, tool, local page, homepage) and the format (length, headings, FAQ, year in the title), and tells you whether your page fits and what to change. Without competitors it classifies the keyword wording and your page only. Or pass queries: Search Console rows (query, page, clicks, impressions, position) to find pages that compete for the same query and pages that attract mixed intents.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
urlNoYour page.
keywordNoThe search term.
queriesNoSearch Console rows by query and page, for the site-wide check.
competitorsNoTop organic results for the keyword, in ranking order.

Output Schema

TableJSON Schema
NameRequiredDescriptionDefault
serpNo
yoursNo
mixedPagesNo
keywordIntentNo
cannibalisationNo

Schema Changelog

Changes observed during successful MCP inspections.

  1. Added

TDQS

A4.3/5.0
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already declare readOnly, idempotent, open-world, non-destructive, but the description adds genuinely new operating context: scanning is one page per call and must be repeated with identical arguments until done, and competitor data requires an externally connected Ahrefs/Semrush SERP tool. It does not explain the repeated-call relationship to idempotency, so not a 5.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

It is front-loaded with the core action and every sentence carries information (mode selection, prerequisites, output meaning). However it is a dense run-on paragraph with several nested clauses, which costs readability that a short bulleted mode list would have provided.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

With an output schema available, return values need not be described, and the description covers the multi-mode behavior, external tool prerequisite, and batching constraint. The one gap is that all four parameters are optional and the description never states the minimum viable call (url plus keyword), leaving an agent unsure what combination is valid.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters4/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 100%, so the baseline is 3, but the description adds real semantics: competitors should be 5-8 ranked URLs obtained from a SERP tool, queries are Search Console rows used to find pages competing for the same query, and the meaning changes when competitors are omitted. It expands on the schema rather than repeating it.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The opening sentence states a specific verb and resource: evaluating whether a page matches searcher intent for a keyword based on what actually ranks. That is materially distinct from sibling tools like check_focus_keyword, check_snippet or compare_pages, and the agent can tell them apart without opening schemas.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description clearly routes between three modes: pass competitors (needs a connected SERP tool), pass no competitors (keyword wording plus your page only), or pass Search Console queries for a site-wide check. It does not name sibling alternatives or state when this tool should be preferred over check_focus_keyword/compare_pages, so it falls short of a 5.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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