Audit the measurement
audit_siteHow the property is measuring, rather than what it measured. Sixteen checks: whether anything is marked as a key event and whether those events ever fire, whether outcomes are arriving unmarked, whether the stream is measuring what it was told to and recording what it measures, whether purchases carry their revenue, whether page views are counted twice, whether the site or a payment page is crediting itself with conversions, whether an event stopped firing between one window and the one before, whether the tag is firing on a development machine. Each finding is graded and carries what it means, and some carry a fix naming the one thing that would repair them — craft audit --fix is what applies those, and this tool never does. Run this before trusting the numbers from any other tool, and whenever a number looks wrong — most numbers that look wrong are being measured wrong.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| days | No | Days to look back, ending yesterday. | |
| property | No | Numeric GA4 property id. Omit to use the saved default. |