Find wasted spend
find_wasted_spendStart here when the user asks where money is wasted, what to cut, why costs are high or how to optimize an account. One call audits the account: search terms, keywords and campaigns that spent more than the average cost per conversion without converting, missing conversion tracking, and disapproved or limited ads. Returns the wasted spend already ranked, no GAQL needed.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| period | No | Date range | LAST_30_DAYS |
| customer_id | Yes | Google Ads customer ID, 10 digits (dashes allowed) | |
| login_customer_id | No | Manager account ID used to reach this customer (login-customer-id). Needed when access comes through a manager account. |