A brand's rules (each with its rule_id, text, type, whether check_post enforces it, phrases and suggested fix; guidelines are the brand's written guidance, which check_post does not machine-check), rule changes waiting for a person (pending_rule_changes), whether its agent posts are auto-approved, and per platform: account status, connected accounts (account_id, handle), whether new targets default to auto or manual, the AI label default, and reach_playbook: how to write for reach there (summary, key_points on hook, format, hashtags and links, and resource, the whole playbook with its sources). The playbook is general advice for the platform; the brand's rules take precedence over it.