get_site_insights
Traffic Intelligence for a brand — DERIVED insights from Search Console + GA4 (last 28 days vs prior 28): striking-distance keywords (page-1 pushes with estimated extra clicks), CTR underperformers (rank fine, weak title/meta), rising/falling queries + content decay, keyword cannibalization (multiple pages competing), branded vs non-branded split, and AI-assistant referral traffic (ChatGPT/Perplexity/Claude/Gemini/Copilot) with growth and AI-visibility citation correlation. Every headline_insight carries an action — turn them into fixes: rewrite titles via wp_update_page, refresh decaying pages, consolidate cannibalized ones. Requires GSC and/or GA4 connected. Free read.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| detail | No | Output verbosity: "concise" (default) trims long lists to top-25 and caps size; "detailed" returns the full result. | |
| site_id | Yes | The brand/site ID |