Estimate win-back revenue
estimate_win_back_revenueSame formula as https://winbackhq.com/tools/win-back-revenue-calculator/ : people lost per segment times a return rate, times price, over up to 6 months, minus the 15% fee. Default return rates: cancelled 20% (RevenueCat SOSA 2026 monthly reactivation within a year, a reference not a forecast), billing failed 10% (assumption), trial expired 5% (assumption).
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| cancelled | No | Subscribers who cancelled this month | |
| months_paid | No | Months a returner pays, 1 to 6 (default 6, an upper bound) | |
| trial_expired | No | Trials that ended unpaid this month | |
| billing_failed | No | Subscribers lost to failed payments this month | |
| price_per_month | No | Monthly price in USD (default 9.99) | |
| return_rate_cancelled | No | 0 to 1, default 0.20 | |
| return_rate_trial_expired | No | 0 to 1, default 0.05 | |
| return_rate_billing_failed | No | 0 to 1, default 0.10 |