The rep's own setup in one place. On first use it starts the profile build: ask_now is the first question (the firm's website) and say_now the message to send. Pass each answer with step set to ask_now.step (website reads the site and drafts the profile), or step with skip true, and it returns the next question, one at a time, then the read-back. Pass any profile field to change it (services, device_areas, customer_stage, territory, clients, competitors, skip_companies, accounts, and the rest). A change keeps the earlier answer, which the rep can put back from the Memory page; nothing is deleted. With nothing passed: the profile, who the rep sells to best, the team's seats, the account page for billing and invites, where the data comes from, and the Memory page. Returns set_up_now while the profile is not built yet.