evaluate_brand
Evaluate a brand for portfolio inclusion. Returns brand-level control posture, winner diversity (HHI), Amazon retail dominance %, FBA penetration %, catalog churn rate, total bought-past-month volume, estimated 30-day revenue, avg ship-by days, cross-brand operator count, plus the top 10 ASINs by composite sourcing score (each with product brand, title, price or price range, and fulfillment FBA/FBM/AMZ + amz/fba pct). Use when the user names a brand and asks 'is this worth carrying?', 'how does this brand look?', 'what is the churn rate?', or 'how fast does this brand ship?'.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| asin | No | Keep only this ASIN in top_asins. | |
| brand | Yes | Brand name (case-insensitive). | |
| max_price | No | ||
| min_price | No | ||
| max_gating | No | ||
| max_margin | No | ||
| max_rating | No | ||
| min_gating | No | ||
| min_margin | No | ||
| min_rating | No | ||
| max_velocity | No | ||
| min_velocity | No | ||
| asin_contains | No | ||
| product_brand | No | Exact product brand (case-insensitive) on top_asins. | |
| fulfillment_in | No | Comma-separated FBA/FBM/AMZ to keep on top_asins. | |
| marketplace_id | No | 1 = Amazon UK, 2 = Amazon US (default), 4 = Amazon CA, 5 = Amazon AU, 6 = Amazon DE, 7 = Amazon JP, 8 = Amazon IT, 9 = Amazon FR, 10 = Amazon ES, 11 = Amazon MX, 12 = Amazon BR | |
| max_composite_score | No | ||
| min_composite_score | No | ||
| max_number_of_ratings | No | ||
| min_number_of_ratings | No | ||
| product_brand_contains | No | ||
| product_title_contains | No | ||
| distribution_verdict_in | No | Comma-separated distribution verdicts to keep, e.g. 'DOMINANT SELLER', 'OPEN DISTRIBUTION', 'HIGH BRAND HEAT'. If the brand's verdict isn't in the list, an empty result is returned. | |
| max_fulfillment_amz_dom_pct | No | ||
| max_fulfillment_fba_pen_pct | No | ||
| min_fulfillment_amz_dom_pct | No | ||
| min_fulfillment_fba_pen_pct | No |