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amazon-product-research-mcp

evaluate_brand

Read-only

Evaluate a brand for portfolio inclusion. Returns brand-level control posture, winner diversity (HHI), Amazon retail dominance %, FBA penetration %, catalog churn rate, total bought-past-month volume, estimated 30-day revenue, avg ship-by days, cross-brand operator count, plus the top 10 ASINs by composite sourcing score (each with product brand, title, price or price range, and fulfillment FBA/FBM/AMZ + amz/fba pct). Use when the user names a brand and asks 'is this worth carrying?', 'how does this brand look?', 'what is the churn rate?', or 'how fast does this brand ship?'.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
asinNoKeep only this ASIN in top_asins.
brandYesBrand name (case-insensitive).
max_priceNo
min_priceNo
max_gatingNo
max_marginNo
max_ratingNo
min_gatingNo
min_marginNo
min_ratingNo
max_velocityNo
min_velocityNo
asin_containsNo
product_brandNoExact product brand (case-insensitive) on top_asins.
fulfillment_inNoComma-separated FBA/FBM/AMZ to keep on top_asins.
marketplace_idNo1 = Amazon UK, 2 = Amazon US (default), 4 = Amazon CA, 5 = Amazon AU, 6 = Amazon DE, 7 = Amazon JP, 8 = Amazon IT, 9 = Amazon FR, 10 = Amazon ES, 11 = Amazon MX, 12 = Amazon BR
max_composite_scoreNo
min_composite_scoreNo
max_number_of_ratingsNo
min_number_of_ratingsNo
product_brand_containsNo
product_title_containsNo
distribution_verdict_inNoComma-separated distribution verdicts to keep, e.g. 'DOMINANT SELLER', 'OPEN DISTRIBUTION', 'HIGH BRAND HEAT'. If the brand's verdict isn't in the list, an empty result is returned.
max_fulfillment_amz_dom_pctNo
max_fulfillment_fba_pen_pctNo
min_fulfillment_amz_dom_pctNo
min_fulfillment_fba_pen_pctNo

TDQS

A4/5.0
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already declare readOnlyHint=true and destructiveHint=false, so safety is covered. The description adds substantive behavioral context by enumerating exactly what the call returns, which is important because there is no output schema. It does not reveal any hidden side effects or edge-case behavior, but for a read-only evaluation tool this is strong transparency.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is two sentences with no wasted words. The first sentence packs the core purpose and a dense but necessary output list (no output schema exists to carry that burden), and the second sentence provides crisp usage triggers. Every clause earns its place.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness3/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

For a 27-parameter tool with 22% schema coverage and no output schema, the description gives a solid picture of the primary output and when to call it, but it leaves the many optional filters unexplained. It is adequate for a simple 'evaluate this brand' call but incomplete for understanding filtering behavior, marketplace defaults, or how top-ASIN selection reacts to constraints.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters2/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is only 22%, with 21 of 27 parameters undocumented. The description does not compensate: it only mentions 'composite sourcing score' as the ordering criterion and never explains the min/max filters, distribution_verdict_in behavior, or product_title_contains semantics. An agent would have to guess at the meaning of most optional parameters.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description opens with a specific verb and resource: 'Evaluate a brand for portfolio inclusion,' which clearly distinguishes this tool from sibling tools like evaluate_asin_sourcing and evaluate_category_for_private_label. The detailed return-value list reinforces that it is a brand-level evaluation, not an ASIN- or category-level one.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description gives explicit trigger phrases: 'Use when the user names a brand and asks ...' with four concrete example queries. This tells an agent when to invoke the tool, but it does not explicitly state when not to use it or point to alternatives, so it stops short of a 5.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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TDQS

A3.5/5.0
Disambiguation2/5

The tool set is extremely granular, with multiple clusters that overlap in purpose (e.g., amazon_search_results/search_products/shopping_search; watchlist_delta/watchlist_diff; find_undercompeted_brands/category_undercompeted_brands; operator_new_brands/operator_new_on_brand). Although descriptions are detailed, the boundaries between many 'find opportunity' and 'watchlist change' tools are subtle enough that an agent could easily misselect.

Naming Consistency4/5

The vast majority follow a verb_noun snake_case convention with clear prefixes (asin_, brand_, category_, operator_, watchlist_, playbook_, find_, top_). A few noun-style exceptions (competitive_landscape, risk_assessment, brand_under_attack, buybox_loss_alert) break the pattern, but they are minor and do not obscure the overall scheme.

Tool Count1/5

With 82 tools, the server is far beyond the 50+ extreme threshold. Even though the domain is broad, many tools are highly granular variants (e.g., filter_brands_by_fba_share vs filter_operators_by_fba_share; watchlist_delta vs watchlist_diff) that could be merged or parameterized, imposing a heavy cognitive and context burden on agents.

Completeness5/5

The surface is extraordinarily complete for Amazon product research: discovery, ASIN/brand/category analytics, buybox and BSR history, sourcing evaluation, risk/MAP monitoring, watchlists, playbooks, operator intelligence, cross-marketplace checks, and live refreshes. Workflows like authorized_seller_set → buybox_loss_alert and watchlist_add → watchlist_delta are fully supported, with no obvious dead ends.