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ads_update_sp_audience_bidding

Destructive

Imposta i MOLTIPLICATORI PER SEGMENTO DI PUBBLICO di UNA campagna Sponsored Products (dynamicBidding.shopperCohortBidding): aggiunge o modifica (set=[{audience_id, percentage}]), toglie (remove=[audience_id]) o azzera tutto (clear_all=true). percentage = aumento % del bid, INTERO 0-900: i segmenti possono solo ALZARE il bid, mai abbassarlo. Si applica SOPRA il moltiplicatore di placement (es. bid 1€, Top of Search +50% = 1,50€, pubblico +100% = 3€). Massimo 10 segmenti per campagna. Il tool RILEGGE la campagna live, fonde le modifiche con i segmenti esistenti e rimanda INVARIATI i moltiplicatori di placement. FLUSSO: (1) chiamata senza confirm = ANTEPRIMA prima→dopo per segmento, nulla viene scritto; (2) mostra la tabella all'utente; (3) solo dopo il suo ok richiama con gli STESSI argomenti + confirm=true; esito verificato con rilettura (segmenti e placement). audience_id da ads_list_sp_audiences. Regola pratica: solo su campagne con ACoS entro il target, misurando 14-30 giorni.

Input Schema

NameRequiredDescriptionDefault
setNoAggiungi o modifica: [{audience_id, percentage 0-900 intero}]
removeNoaudience_id da togliere
confirmNofalse/assente = solo anteprima; true = scrive (dopo ok dell'utente)
clear_allNotrue = toglie TUTTI i segmenti della campagna
account_idNoID dell'outpost Amazon (= un seller su uno specifico marketplace; vedi list_clients). Opzionale se il token è legato a un solo outpost.
confirm_idNoToken di conferma ritornato dall'anteprima. Ripassa lo STESSO payload + confirm_id per eseguire davvero la scrittura.
profile_idNo
campaign_idYes

Schema Changelog

Changes observed during successful MCP inspections.

  1. Added

TDQS

A4.9/5.0
Behavior5/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already flag the write/destructive/open-world nature, but the description adds critical behavior: multipliers can only increase bids (never decrease), the 10-segment cap, the stacking semantics on top of placement multipliers with a worked example, live re-read + merge behavior, and the preview-then-confirm write cycle. This goes well beyond what annotations convey.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Despite mixed Italian/English and dense parentheticals, the text is front-loaded with the core purpose, then mechanics, then flow, then policy. Every sentence earns its place, though the packing of many concepts into run-on sentences slightly hurts readability.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness5/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

With no output schema and a destructive write tool, the description covers mode semantics, the confirmation workflow, side effects (placement multipliers preserved), constraints, and a usage policy. An agent has everything needed to call it safely and correctly.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters5/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 75%, but the description adds semantics the schema does not: percentage is an integer 0-900 that can only raise bids, the set/remove/clear_all interaction, and where audience_id comes from. It meaningfully enriches parameter understanding beyond the schema descriptions.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description names a specific verb and resource (set audience bid multipliers on a Sponsored Products campaign) and pinpoints the underlying field (dynamicBidding.shopperCohortBidding). It is clearly distinguishable from siblings like ads_update_sp_target_bid or ads_update_sp_campaign.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines5/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

It spells out operational modes (set / remove / clear_all), the two-step confirm flow with an explicit 'when-not-to-write' preview rule, and a practical policy rule (only on campaigns with ACoS within target, measured over 14-30 days). It also names the sibling that supplies audience_id (ads_list_sp_audiences).

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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