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Save or edit the brand's value-proposition doc

update_value_prop_doc
Destructive

Overwrite the value-prop doc for a brand with the 9-section template the web app uses. Use this when first creating a doc (after fetch_homepage_content + your own analysis) or when the user wants to revise an existing one. Read the current doc first via get_value_prop_doc if making a partial edit — this tool replaces the whole doc, it doesn't patch.

Field semantics map 1:1 to the markdown sections shown to users (Elevator Pitch, Who We Are, Current Client Base, Problems We Solve, Client Journey, Services and Pricing, Philosophy, USP, Tag lines).

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
uspYesSingle sharpest unique selling point — what makes this brand different from competitors.
brandIdYes
taglinesYes1-5 short marketing taglines that could appear in ads or on the homepage.
whoWeAreYesWho the brand is and why clients should care. Identity + credibility hook in 2-4 sentences.
userNotesNoFree-text notes / context that doesn't fit elsewhere.
philosophyYesBeliefs, values, brand story. The 'about' section.
clientJourneyYesWhat working with the brand looks like, start to finish (onboarding, delivery, ongoing). Captures the brand voice/tone implicitly.
elevatorPitchYes1-2 sentence summary of what the brand is and does. The Elevator Pitch.
problemsWeSolveYesThe pain points the brand solves AND how it solves them. Concrete, not aspirational.
currentClientBaseYesTypes of clients the brand serves today (e.g. 'small-business owners in trades who run their own ads but lack time to optimize').
servicesAndPricingYesConcrete offerings + price points where known.

Schema Changelog

Changes observed during successful MCP inspections.

  1. First observed

TDQS

A4.5/5.0
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already declare destructiveHint=true, readOnlyHint=false, and idempotentHint=false; the description earns extra credit by explaining what the destruction means concretely (full-document replacement, no patching) and naming the prerequisite read step. It stops short of noting auth requirements or what the response confirms, so not a 5.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Front-loads the core action and scope in the first sentence, then prerequisites, then the destructive caveat, then the field mapping. The parenthetical field list is long but earns its place by tying schema keys to UI sections; slightly dense overall.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

For an 11-parameter destructive write with no output schema, the description covers purpose, prerequisites, replacement semantics, and field meaning. It omits any mention of the return/confirmation behavior or downstream side effects (e.g. whether the doc is regenerated elsewhere), which keeps it from a 5.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters4/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is already 91%, so the 3 baseline applies; the description adds genuine value by mapping the ten content fields 1:1 to user-visible markdown sections (Elevator Pitch, USP, Tag lines, etc.), clarifying intent beyond the schema's per-field prose. The one non-required field (userNotes) is not addressed.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

States a specific verb+resource ('Overwrite the value-prop doc for a brand') plus the exact scope ('9-section template the web app uses'), which lets an agent distinguish it from get_value_prop_doc and other brand tools without opening the schema.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines5/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Explicitly names two triggering conditions (first creation after fetch_homepage_content + analysis, or revising an existing doc) and routes partial edits to get_value_prop_doc with an explicit 'read current doc first' instruction and a stated limitation ('replaces the whole doc, it doesn't patch').

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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