Save or edit the brand's value-proposition doc
update_value_prop_docOverwrite the value-prop doc for a brand with the 9-section template the web app uses. Use this when first creating a doc (after fetch_homepage_content + your own analysis) or when the user wants to revise an existing one. Read the current doc first via get_value_prop_doc if making a partial edit — this tool replaces the whole doc, it doesn't patch.
Field semantics map 1:1 to the markdown sections shown to users (Elevator Pitch, Who We Are, Current Client Base, Problems We Solve, Client Journey, Services and Pricing, Philosophy, USP, Tag lines).
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| usp | Yes | Single sharpest unique selling point — what makes this brand different from competitors. | |
| brandId | Yes | ||
| taglines | Yes | 1-5 short marketing taglines that could appear in ads or on the homepage. | |
| whoWeAre | Yes | Who the brand is and why clients should care. Identity + credibility hook in 2-4 sentences. | |
| userNotes | No | Free-text notes / context that doesn't fit elsewhere. | |
| philosophy | Yes | Beliefs, values, brand story. The 'about' section. | |
| clientJourney | Yes | What working with the brand looks like, start to finish (onboarding, delivery, ongoing). Captures the brand voice/tone implicitly. | |
| elevatorPitch | Yes | 1-2 sentence summary of what the brand is and does. The Elevator Pitch. | |
| problemsWeSolve | Yes | The pain points the brand solves AND how it solves them. Concrete, not aspirational. | |
| currentClientBase | Yes | Types of clients the brand serves today (e.g. 'small-business owners in trades who run their own ads but lack time to optimize'). | |
| servicesAndPricing | Yes | Concrete offerings + price points where known. |