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Bind a Microsoft Advertising account to a brand

set_brand_bing_account
Idempotent

Binds a Microsoft Advertising Customer ID and Account ID to an Upfixe brand. Future Microsoft campaigns and performance reports for this brand will use this account.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
brandIdYes
accountIdYesMicrosoft Advertising Account ID (e.g. '87654321')
customerIdYesMicrosoft Advertising Customer ID (e.g. '12345678')

Schema Changelog

Changes observed during successful MCP inspections.

  1. Added

TDQS

A3.8/5.0
Behavior3/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already indicate this is a mutating, non-destructive, idempotent operation. The description adds useful context about the long-term effect (future campaigns/reports will use this account). It does not disclose whether an existing binding is replaced or what happens to previously linked campaigns, but the idempotency annotation partially mitigates that.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Two sentences, no filler, first sentence states the core action and second sentence explains the consequence. It is well-structured, front-loaded, and every word earns its place.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

For a simple three-parameter binding operation with no output schema, the description is largely sufficient. It explains what is bound, to what, and what future behavior changes. It could be more explicit about overwrite semantics or prerequisites, but the given context plus annotations cover the key facts an agent needs.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

The schema already documents accountId and customerId as Microsoft Advertising IDs, and the description reiterates that these are bound to a brand. brandId has no schema description, but the description's phrase 'to an Upfixe brand' clarifies its role. Overall, the description adds only modest semantic value beyond the schema.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose4/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states a specific action ('Binds a Microsoft Advertising Customer ID and Account ID to an Upfixe brand') and explains the practical effect on future campaigns and reports. It does not explicitly contrast with sibling tools like set_brand_ad_account, but the Microsoft Advertising specificity makes the purpose unambiguous.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description gives clear context: this tool is used when you want future Microsoft campaigns and performance reports for a brand to use a particular account. It does not name alternatives or provide exclusion criteria, but the stated consequence is enough to guide selection among the broad sibling list.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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