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PUBLISH a draft to Google Ads (creates the campaign in the user's account, paused)

publish_campaign_to_google_ads
DestructiveIdempotent

⚠️ THIS PUBLISHES TO GOOGLE ADS RIGHT NOW. The campaign and all its ad groups, keywords, and ads will be created in the user's Google Ads account immediately after this call. It will be created with status=PAUSED so no money is spent until a human clicks Enable in the Google Ads UI — that's the safety boundary — but the campaign IS in their account.

DO NOT call this tool because the user said 'approve', 'looks good', 'yes', or 'go ahead' while reviewing the draft. Those words mean 'I like the draft' — they do NOT mean 'put it in my Google Ads account'. The user must explicitly say something like 'publish to Google Ads', 'push it to Google Ads', or 'create it in my Google Ads account' before you call this. If there is ANY ambiguity, summarize what will happen and ask 'should I create this in your Google Ads account right now? It'll be paused so it won't spend until you click Enable in Google Ads UI.'

REQUIRES confirm=true to actually publish. If confirm is missing/false, returns a summary and waits for the user to explicitly say yes to publishing.

Idempotent: if the draft is already published (publication record exists), the call is a no-op and returns the existing Google Ads campaign id.

(This tool was previously named approve_campaign_as_draft — that name was misleading.)

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
confirmNoMust be true to actually publish to Google Ads. If false/omitted, returns a summary asking the user to confirm. Do NOT set this to true unless the user has explicitly asked to publish/push to Google Ads.
draftIdYesThe draftId returned by save_campaign_draft or generate_campaign_draft.

Schema Changelog

Changes observed during successful MCP inspections.

  1. First observed

TDQS

A4.6/5.0
Behavior5/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already declare destructive=true, idempotent=true, openWorld=true, but the description goes further: it explains that objects are created immediately, that status=PAUSED prevents spend until a human clicks Enable (the stated safety boundary), that confirm=true is required, and that re-publishing is a no-op returning the existing campaign id.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Front-loaded with the critical warning, and the length is defensible for a high-stakes, irreversible publish action. There is some redundancy between the description's confirm guidance and the schema's identical wording, slightly diluting efficiency.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness5/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given a destructive, open-world mutation with no output schema, the description covers everything an agent needs: immediate side effects, the paused safety boundary, required confirmation, idempotent re-call behavior, and the return value (existing campaign id or a summary).

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 100% and both parameters are fully documented, so the schema does the heavy lifting. The description reinforces the confirm gate and links draftId to save_campaign_draft/generate_campaign_draft, but largely restates the schema's confirm semantics rather than adding new parameter-level meaning.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

States a specific verb (publish/create) and resource (campaign, ad groups, keywords, ads) landing in the user's Google Ads account. Clearly distinct from siblings like save_campaign_draft, generate_campaign_draft, and edit_campaign_draft, and even notes the prior misleading name.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines5/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Explicitly enumerates the words that must NOT trigger it ('approve', 'looks good', 'yes', 'go ahead') and the phrases that must ('publish to Google Ads', 'push it to Google Ads'). Provides an ambiguity fallback with the exact confirmation question to ask, which is unusually complete routing guidance.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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