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Create a Responsive Search Ad in Microsoft Advertising

create_bing_responsive_search_ad
Destructive

Creates a Responsive Search Ad (RSA) in a Microsoft Advertising ad group with headlines and descriptions.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
path1No
path2No
brandIdYes
adGroupIdYesThe Microsoft Advertising Ad Group ID
finalUrlsYesLanding page URLs
headlinesYesHeadlines (3-15 required, max 30 chars each)
descriptionsYesDescriptions (2-4 required, max 90 chars each)
trackingTemplateNo

Schema Changelog

Changes observed during successful MCP inspections.

  1. Added

TDQS

C2.9/5.0
Behavior2/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already carry readOnly=false, destructiveHint=true, and idempotent=false, so the description needed to add context such as whether the ad goes live immediately, whether it returns an ID, or what side effects occur. It only restates the creation action and adds no behavioral detail beyond the structured hints.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is a single, front-loaded sentence with no filler. It is clean and easy to parse, though its brevity comes at the cost of missing behavioral and usage guidance.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness2/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

With 8 parameters, no output schema, and no description of optional fields or external side effects, the definition is not complete enough for an agent to invoke confidently. The schema provides required fields, but the description adds no return-value, prerequisite, or post-condition information.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters2/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is only 50%, leaving brandId, path1, path2, and trackingTemplate undocumented. The description mentions headlines and descriptions but adds no meaning for the undocumented parameters or how they relate to the ad creation.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description names a specific resource (Responsive Search Ad), scope (Microsoft Advertising ad group), and required content (headlines and descriptions). This clearly differentiates it from sibling creation tools like create_bing_campaign and add_bing_keywords.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines2/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

No guidance is given on when to use this tool versus alternatives, nor does it mention prerequisites such as needing an existing ad group. Usage is only implied by the verb and resource, leaving routing decisions to inference.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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