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Schedule Post

create_post

Create, schedule, queue, publish or cross-post content to connected social accounts. Use this for any request to post now, schedule for later, publish to multiple platforms at once, or add something to the posting queue. Supported platforms: YouTube, TikTok, Instagram, Facebook, LinkedIn, Pinterest, Threads, Bluesky, X and Google Business Profile. When the user wants to set the post up themselves or per-platform options are still open (TikTok privacy, YouTube title, Pinterest board), prefer compose_post, which opens an editable composer in app-capable hosts. Without scheduled_at the post is saved as a DRAFT — set publishNow: true to post immediately. Requires paid plan. Images are fitted to each platform automatically at publish (format, size, Instagram's 4:5–1.91:1 ratio by padding, consistent carousels); 4:5 images look best on Instagram, 9:16 suits TikTok and Reels. Posts that break a rule Unsora can't fix (video length/size, image count, caption length) are rejected with an issues list per platform. YouTube only takes video and uses title (video title). Pinterest needs media (1 image, 2–5 images or a video). X takes text, 1 image, 2–4 images or 1 video (up to 140 s, 512 MB) with a caption of at most 280 characters. Google Business Profile takes text or exactly 1 JPG/PNG image (max 5 MB), no video, summary max 1500 characters, with an optional call-to-action button (google_business). In app-capable hosts the result renders as an interactive panel the user can see and act on — do NOT repeat its contents as a list or table in your reply; add only what the panel doesn't say.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
titleNoTitle applied to every account (YouTube video title). Ignored by platforms without titles.
tiktokNoTikTok settings (applies to tiktok accounts).
captionYes
youtubeNoYouTube upload settings (applies to google accounts).
coverUrlNoVideo cover image URL (Instagram Reel cover, YouTube thumbnail, Pinterest video cover).
mediaUrlNo
timezoneNoIANA timezone the user scheduled in, e.g. Europe/London (display only).
instagramNoInstagram settings (applies to instagram accounts).
mediaTypeNo
mediaUrlsNo
pinterestNoPinterest pin settings (applies to pinterest accounts).
accountIdsYes
publishNowNoPublish immediately after creating. Ignored when scheduled_at is set.
external_idNo
scheduled_atNoISO datetime at least 2 minutes ahead. Omit for a draft or publishNow.
google_businessNoGoogle Business Profile post settings (applies to google_business accounts).
accountOverridesNoPer-account title/caption overrides (id must also be in accountIds).

Schema Changelog

Changes observed during successful MCP inspections.

  1. First observed

TDQS

A4.7/5.0
Behavior5/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

With no annotations provided, the description carries the full behavioral burden and does so well: it discloses draft behavior, publishNow semantics, paid-plan requirement, automatic image fitting, rejection with per-platform issues list, and app-panel rendering instructions. These are exactly the traits an agent needs before invoking a write operation.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is long but front-loads purpose, usage, and the compose_post alternative before diving into platform rules. Most sentences carry operational detail, though the platform list and some image-ratio guidance could be tightened; still, it is structured for scanning.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

For a 17-parameter, multi-platform tool with no output schema and no annotations, the description covers core invocation behavior, platform constraints, error handling, and UI rendering. It still omits how to source accountIds (get_accounts), alternatives like update_post/publish_post for existing drafts, and constraints for several supported platforms.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters4/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 65%, so the description must add value, and it does: it gives platform-specific constraints for YouTube title, Pinterest media, X character/media limits, and Google Business Profile limits. It does not explain every parameter (e.g., external_id, accountOverrides, mediaUrl vs mediaUrls, timezone), leaving some gaps.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description opens with a specific set of verbs (create, schedule, queue, publish, cross-post) and the resource (content to connected social accounts), lists supported platforms, and explicitly names compose_post as the alternative for self-serve editing. An agent can distinguish this from siblings like compose_post, update_post, and publish_post.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines5/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

It states exactly when to use it ('any request to post now, schedule for later, publish to multiple platforms at once, or add something to the posting queue') and when to prefer compose_post ('when the user wants to set the post up themselves or per-platform options are still open'). It also clarifies draft vs immediate behavior with scheduled_at/publishNow.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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