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Create a TikTok ad identity

ads_create_identity

Create a brand identity for TikTok ads from a display name and an avatar image URL or staged upload.

Input Schema

NameRequiredDescriptionDefault
avatarYes
platformNometa_ads or tiktok_ads. Needed only when the profile has both ad networks and no accountId is given.
accountIdNoThe Facebook accountId from list_accounts. Without it, pass profileId to use that profile's Facebook connection.
profileIdNoA profileId from list_profiles. Optional when accountId is given, which names its profile; if both are given they must agree.
adAccountIdYes
displayNameYes

Schema Changelog

Changes observed during successful MCP inspections.

  1. Added

TDQS

C2.9/5.0
Behavior2/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already declare readOnlyHint=false, openWorldHint=true, and destructiveHint=false, so the safety profile is known. The description adds little beyond that: it does not disclose permissions, side effects, whether identities are unique, how avatar uploads are processed, or what happens on duplicate names. No annotation contradiction is present.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is a single efficient sentence with the core purpose front-loaded and no wasted words. It is appropriately sized for a simple creation tool.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness2/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

For a 6-parameter create tool with no output schema, the description is too sparse. It omits the required adAccountId context, does not explain the platform/account/profile selection logic, and gives no indication of what the tool returns after creating the identity.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 50%, so the description must compensate for undocumented parameters. It usefully clarifies that avatar can be an image URL or staged upload and links displayName to the identity name, but it omits the required adAccountId and does not explain account/profile/platform selection beyond what the schema already says.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose4/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description states a specific verb and resource: create a brand identity for TikTok ads from a display name and avatar. It clearly contrasts with sibling read/list tools such as ads_list_identities. However, it says TikTok ads while the schema's platform enum also allows meta_ads, which blurs the scope slightly.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines2/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description explains what inputs are needed but gives no guidance on when to use this tool versus ads_create_account, ads_create_campaign, or other creation tools. It also omits prerequisites such as having an ad account or staged upload already available.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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