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Current pacing & efficiency targets

target_pacing
Read-only

Get the current active pacing and efficiency targets (pacers) as JSONL. Not just budget: covers pacing targets (Cost, Clicks, Conversions, Conversion Value; Type = Pacing) and efficiency targets (CPC, ROAS, CPA, ACOS; Type = Efficiency). Each line carries the target metric, target value, value to date, pacing percentage, projected value, and target status.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
accountIdsNoOptional TrueClicks account ids to limit the result to (the numeric Id field from the account listing). Omit to return all accounts.

Schema Changelog

Changes observed during successful MCP inspections.

  1. Changed1 schema field changed
    • changedInput schema / properties / accountIds / description
      Previous value: -"Optional account IDs to limit the result to. Omit to return all accounts."New value: +"Optional TrueClicks account ids to limit the result to (the numeric Id field from the account listing). Omit to return all accounts."
  2. First observed

TDQS

A4.3/5.0
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

The readOnlyHint and destructiveHint annotations already cover the non-mutating behavior, and the description consistently describes a read operation. It adds useful output-format context but no conflicting behavior.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is compact but information-dense, using two sentences to convey purpose, scope, output format, target categories, and included fields. No unnecessary filler.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

With no output schema, the description compensates by listing the fields contained in each line. It lacks details on error conditions or ordering, but for a simple read-only getter it is sufficiently complete.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters5/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

The only parameter, accountIds, is fully described in the schema with its optionality, meaning, source of valid values, and default behavior when omitted. No ambiguity remains.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

Clearly states it retrieves current active pacing and efficiency targets as JSONL, and explicitly distinguishes the scope from budget-only targets. The resource and purpose are unambiguous.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines3/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Describes what the tool covers and that it returns active targets, but does not explicitly compare it to sibling tools such as target_pacing_all or state when one should be preferred over the other.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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