Share of voice across a keyword set
share_of_voiceCompute share of voice across competing entities over a keyword set. Reports impression share always, and, if you supply a CTR curve, a weighted visibility share that accounts for the fact that an impression at position 1 is not worth an impression at position 9. Impression share is share of the supplied set only and says nothing about keywords you did not supply.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| entities | Yes | One entry per competitor per keyword, or pre-aggregated per competitor. | |
| ctr_curve | No | Optional caller-supplied position-to-CTR map, for weighted visibility. |