Query advertising search terms
query_advertising_search_termsReturns product-scoped buyer search term performance or product-ASIN search term performance. When a manual AD_STRUCTURE_CREATE draft has productAds but lacks positive targeting, use dimension=sku|asin|parentAsin with values to find evidence-backed keyword or product-target candidates. Sort by adOrders, adSales, or roas to surface historical performers. The returned average CPC can be presented as a historical bid reference, but it is not an Amazon suggested bid. Show the supporting metrics and obtain customer approval before adding any candidate or bid to the draft. MCP reporting and workflow metric date ranges use yyyy-MM-dd and include both startDate and endDate, with at most 95 calendar days per range. For longer read-only reports, split into non-overlapping windows: endDate = startDate plus 94 days, capped at the requested end date; the next startDate is the previous endDate plus 1 day. Apply the same limit independently to comparison ranges. Do not average ratios such as ACOS or ROAS across windows; recompute them from summed base metrics. Do not automatically split advertising write plans or metric-based selectors; obtain a supported analysis window from the user. Keyword ranking trends have separate limits: DAILY supports up to 90 inclusive days and RAW up to 31 inclusive days. For keyword ranking trends, use these interval-specific limits when splitting read-only reports. This reporting limit does not apply to campaign scheduling dates.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| limit | No | Maximum number of items to return. Defaults to 100 and cannot exceed 100. | |
| offset | No | Zero-based pagination offset. | |
| sortBy | No | Advertising performance sort field. | |
| values | No | Optional identifiers for the selected dimension. | |
| endDate | Yes | End business date in yyyy-MM-dd format. Date range is inclusive and can contain at most 95 days. For longer read-only reports, use non-overlapping windows of up to 95 days. | |
| storeId | Yes | Store ID from the Stores API, formatted as sellerId:marketplaceId. | |
| dimension | No | Query dimension. | |
| searchKey | No | Optional buyer search term text. | |
| sortOrder | No | Sort order. | |
| startDate | Yes | Start business date in yyyy-MM-dd format. Date range is inclusive and can contain at most 95 days. For longer read-only reports, use non-overlapping windows of up to 95 days. | |
| resultType | No | Search term result type. |
Output Schema
| Name | Required | Description | Default |
|---|---|---|---|
No arguments | |||