psych_cta-score
Score call-to-action text against a curated behavioural-science corpus. Checks verb framing (outcome versus effort), friction words introduced at the point of commitment, hedging, ownership framing, and length — each finding citing the effect it rests on and that effect's replication status, so a recommendation grounded in a contested result is visibly weaker than one grounded in a robust one. Separately flags urgency language the surrounding copy does not support, which is a regulatory exposure rather than merely a conversion cost. Deterministic: the same text scores identically every time, so two variants can be compared without sampling noise. Does not predict a conversion lift, because the corpus does not support that precision. Costs $0.012000 per call.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| text | Yes | The call-to-action text, e.g. "Start your free trial". | |
| context | No | What the page is asking for, if it helps. e.g. "B2B SaaS signup, no card required". | |
| surrounding_text | No | Copy immediately around the CTA. Used to detect unsupported urgency claims. |