funnel_report
Run a saved conversion funnel and return its per-step result (NON-tabular). Returns {"funnel":{"id","name","scope"},"entering":N,"all_visitors":N,"steps":[{"index":0,"name":"Visited /pricing","kind":"page","visitors":N,"conversion_rate":percent0to100,"dropoff":N}, ...]}. steps are ORDERED; conversion_rate is cumulative vs the first step (entering), NOT step-to-step; dropoff is visitors lost vs the previous step. Get funnel_id from list_funnels first.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| site | No | Numeric site_id (preferred, from list_sites) or a domain, e.g. example.com — scheme, www. and path are ignored when matching. If several sites share the domain the call fails and lists their site_ids. Omit for a single-site key. | |
| period | No | "7d"/"30d", or any "Nd" = last N full days (N = 1..90); "month" = current calendar month to date. Default 30d. Or a custom ["YYYY-MM-DD","YYYY-MM-DD"] pair. | |
| filters | No | Optional SEGMENT filters (session-level only: country/browser/os/device/source/channel/utm_*/entry_page/exit_page/hostname). Event-level fields are rejected. | |
| funnel_id | Yes | Funnel id from list_funnels. |