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Get creative media (download URLs)

get_media
Read-only

Fetch downloadable creative MEDIA (image/video URL + thumbnail) for 1-500 ad or creative UUIDs returned by search_ads / search_creatives. This is the paid delivery step. entity_type is 'ad' or 'creo'. Existing clients keep the {entity_type,items:[{id,media:[{media_type,url,thumbnail_url,fallback_urls}]}]} fields; additive counts, partial and failures explain malformed, quota-limited and unavailable items, plus interrupted items when at least one peer was delivered. Malformed/zero UUIDs never reach the API or consume quota; valid peers in a mixed batch are still processed. duplicate_count reports canonical duplicates, which are fetched and billed once. IMPORTANT: a media URL can become unavailable, so if url returns an HTTP error (e.g. 416/404), retry fallback_urls in order before treating it as unavailable. Typical flow: search_ads (browse metadata, 1 token per row) → pick ids → get_media. QUOTA: 50 tokens per delivered multilang-upload ad, 1 per ordinary ad, 10 per creative-catalogue item (free starter: 500 tokens total; paid plans: 40,000/month). The ad price is per returned ad, not per media file. Actual ad membership determines the price even without a preceding filtered search. Every new call is billed; get_ad already includes media, so do not call get_media again for files you already received. Invalid, missing or undelivered items are not charged. Mixed batches examine a quota-bounded prefix and return affordable items with explicit failures for the rest; an unexamined tail may contain affordable ordinary ads, which can be requested separately. get_usage is free. MULTILANG CONTENT: get_ad and get_media(ad) use the same full detail carousel. primary_creative identifies its selected first creative; primary_creative_selection.status describes selected, fallback or unavailable. carousel_position is the original 1-based carousel position, not the returned array index. Missing/unconfirmed selected primary media is not charged or disclosed; both tools report primary_creative_unavailable. Per-slide title/body/link_url describe that slide; when the API omits a slide override, the ad-level value is supplied as its fallback, consistently in both tools. original_landing_domain describes the original ad, while creative_destination_url/domain describe the primary creative's destination. cloaking_detected is a detected domain/copy mismatch, not a verified redirect or a guarantee that a creative is black. Actual per-call debit is reported in _meta.billing.tokens_charged, in Spytrend quota tokens (not model tokens); admin may be exempt.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
idsYes1 to 500 ad or creative UUIDs to resolve (from search_ads / search_creatives results); malformed ids are reported per item and never consume quota
entity_typeYeswhat kind of media to fetch: 'ad' (creative media of ads from search_ads) or 'creo' (media of creatives from search_creatives)

Output Schema

TableJSON Schema
NameRequiredDescriptionDefault
errorNoPresent only when isError is true: machine-readable failure. The human explanation stays in content.
itemsNo
paramsNoRequest parameter echo: applied = parameters that shaped this result; normalized = parameters rewritten before applying (alias, type coercion, resolved id); ignored = parameters that were accepted but NOT applied, with the reason.
partialNo
failuresNo
entity_typeNo
valid_countNo
attempted_countNo
delivered_countNo
duplicate_countNo
requested_countNo

Schema Changelog

Changes observed during successful MCP inspections.

  1. Changed3 schema fields changed
    • addedOutput schema / properties / error
      Added value: +{
      +  "description": "Present only when isError is true: machine-readable failure. The human explanation stays in content.",
      +  "properties": {
      +    "code": {
      +      "description": "fine-grained, stable failure code (e.g. invalid_arguments, backend_busy)",
      +      "type": "string"
      +    },
      +    "kind": {
      +      "description": "failure class: invalid_argument, not_found, permission_denied, unauthenticated, quota_exceeded, rate_limited, temporarily_unavailable, unavailable_until_ready, unsupported, internal",
      +      "type": "string"
      +    },
      +    "message": {
      +      "description": "the same human text as content[0]",
      +      "type": "string"
      +    },
      +    "outcome": {
      +      "description": "activity-feed outcome class",
      +      "type": "string"
      +    },
      +    "param": {
      +      "description": "the request parameter the failure is about, when known",
      +      "type": "string"
      +    },
      +    "retry_after_seconds": {
      +      "description": "wait this long before retrying",
      +      "type": "integer"
      +    },
      +    "retryable": {
      +      "description": "true when repeating the SAME call can succeed (after retry_after_seconds when present)",
      +      "type": "boolean"
      +    }
      +  },
      +  "type": "object"
      +}
    • addedOutput schema / properties / params
      Added value: +{
      +  "description": "Request parameter echo: applied = parameters that shaped this result; normalized = parameters rewritten before applying (alias, type coercion, resolved id); ignored = parameters that were accepted but NOT applied, with the reason.",
      +  "properties": {
      +    "applied": {
      +      "items": {
      +        "type": "string"
      +      },
      +      "type": "array"
      +    },
      +    "ignored": {
      +      "items": {
      +        "properties": {
      +          "param": {
      +            "type": "string"
      +          },
      +          "reason": {
      +            "type": "string"
      +          },
      +          "to": {
      +            "description": "the parameter it was applied as, when renamed",
      +            "type": "string"
      +          },
      +          "value": {
      +            "description": "the value actually applied, when rewritten",
      +            "type": "string"
      +          }
      +        },
      +        "type": "object"
      +      },
      +      "type": "array"
      +    },
      +    "normalized": {
      +      "items": {
      +        "properties": {
      +          "param": {
      +            "type": "string"
      +          },
      +          "reason": {
      +            "type": "string"
      +          },
      +          "to": {
      +            "description": "the parameter it was applied as, when renamed",
      +            "type": "string"
      +          },
      +          "value": {
      +            "description": "the value actually applied, when rewritten",
      +            "type": "string"
      +          }
      +        },
      +        "type": "object"
      +      },
      +      "type": "array"
      +    }
      +  },
      +  "type": "object"
      +}
    • removedOutput schema / required
      Removed value: -[
      -  "entity_type",
      -  "items",
      -  "requested_count",
      -  "valid_count",
      -  "attempted_count",
      -  "delivered_count",
      -  "duplicate_count",
      -  "partial"
      -]
  2. Changed16 schema fields changed
    • addedOutput schema / properties / items / items / properties / creative_destination_domain
      Added value: +{
      +  "type": "string"
      +}
    • addedOutput schema / properties / items / items / properties / creative_destination_url
      Added value: +{
      +  "type": "string"
      +}
    • addedOutput schema / properties / items / items / properties / is_multilang
      Added value: +{
      +  "type": [
      +    "null",
      +    "boolean"
      +  ]
      +}
    • addedOutput schema / properties / items / items / properties / media / items / properties / body
      Added value: +{
      +  "type": "string"
      +}
    • addedOutput schema / properties / items / items / properties / media / items / properties / carousel_position
      Added value: +{
      +  "type": [
      +    "null",
      +    "integer"
      +  ]
      +}
    • addedOutput schema / properties / items / items / properties / media / items / properties / claimed_domain
      Added value: +{
      +  "type": "string"
      +}
    • addedOutput schema / properties / items / items / properties / media / items / properties / cloaking_detected
      Added value: +{
      +  "type": "boolean"
      +}
    • addedOutput schema / properties / items / items / properties / media / items / properties / expiring
      Added value: +{
      +  "type": "boolean"
      +}
    • addedOutput schema / properties / items / items / properties / media / items / properties / is_alive
      Added value: +{
      +  "type": [
      +    "null",
      +    "boolean"
      +  ]
      +}
    • addedOutput schema / properties / items / items / properties / media / items / properties / link_url
      Added value: +{
      +  "type": "string"
      +}
    • addedOutput schema / properties / items / items / properties / media / items / properties / snapshot_url
      Added value: +{
      +  "type": "string"
      +}
    • addedOutput schema / properties / items / items / properties / media / items / properties / title
      Added value: +{
      +  "type": "string"
      +}
    • addedOutput schema / properties / items / items / properties / opening_price
      Added value: +{
      +  "additionalProperties": false,
      +  "properties": {
      +    "billing_basis": {
      +      "type": "string"
      +    },
      +    "status": {
      +      "type": "string"
      +    },
      +    "tokens": {
      +      "type": [
      +        "null",
      +        "integer"
      +      ]
      +    },
      +    "unit": {
      +      "type": "string"
      +    }
      +  },
      +  "required": [
      +    "status",
      +    "tokens",
      +    "unit",
      +    "billing_basis"
      +  ],
      +  "type": [
      +    "null",
      +    "object"
      +  ]
      +}
    • addedOutput schema / properties / items / items / properties / original_landing_domain
      Added value: +{
      +  "type": "string"
      +}
    • addedOutput schema / properties / items / items / properties / primary_creative
      Added value: +{
      +  "additionalProperties": false,
      +  "properties": {
      +    "body": {
      +      "type": "string"
      +    },
      +    "carousel_position": {
      +      "type": [
      +        "null",
      +        "integer"
      +      ]
      +    },
      +    "claimed_domain": {
      +      "type": "string"
      +    },
      +    "cloaking_detected": {
      +      "type": "boolean"
      +    },
      +    "expiring": {
      +      "type": "boolean"
      +    },
      +    "fallback_urls": {
      +      "items": {
      +        "type": "string"
      +      },
      +      "type": [
      +        "null",
      +        "array"
      +      ]
      +    },
      +    "is_alive": {
      +      "type": [
      +        "null",
      +        "boolean"
      +      ]
      +    },
      +    "link_url": {
      +      "type": "string"
      +    },
      +    "media_type": {
      +      "type": "string"
      +    },
      +    "snapshot_url": {
      +      "type": "string"
      +    },
      +    "thumbnail_url": {
      +      "type": "string"
      +    },
      +    "title": {
      +      "type": "string"
      +    },
      +    "url": {
      +      "type": "string"
      +    }
      +  },
      +  "type": [
      +    "null",
      +    "object"
      +  ]
      +}
    • addedOutput schema / properties / items / items / properties / primary_creative_selection
      Added value: +{
      +  "additionalProperties": false,
      +  "properties": {
      +    "carousel_position": {
      +      "type": [
      +        "null",
      +        "integer"
      +      ]
      +    },
      +    "reason": {
      +      "type": "string"
      +    },
      +    "status": {
      +      "type": "string"
      +    }
      +  },
      +  "required": [
      +    "status"
      +  ],
      +  "type": [
      +    "null",
      +    "object"
      +  ]
      +}
  3. First observed

TDQS

A4.7/5.0
Behavior5/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations only say readOnlyHint=true, openWorldHint=true, and destructiveHint=false; the description carries the behavioral burden richly. It discloses quota token costs, per-call billing, non-charging of invalid/missing items, retry behavior for fallback_urls, mixed-batch prefix processing, duplicate_count billing, and _meta.billing.tokens_charged. No annotation contradiction exists.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness3/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is front-loaded with the core purpose and the critical retry instruction, and it is organized into logical sections. However, it is extremely long and includes output-field explanations such as primary_creative, carousel_position, original_landing_domain, and cloaking_detected that are not necessary for tool selection or invocation, especially given the output schema. It is structured and dense but not concise.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness5/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Despite an output schema existing, the description goes well beyond what is required: it covers typical flow, quota costs, failure modes, retry ordering, mixed-batch behavior, duplicate handling, billing transparency, and when not to call the tool. Nothing essential for selecting or invoking this tool correctly appears missing.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters4/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 100%, so the baseline is 3. The description adds real value beyond the schema by tying entity_type to 'ad' or 'creo' from search_ads/search_creatives, explaining that malformed/zero UUIDs never reach the API or consume quota, and clarifying that duplicate ids are fetched and billed once. These details aid correct invocation, though some overlap with behavioral transparency.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description opens with a specific verb and resource: 'Fetch downloadable creative MEDIA (image/video URL + thumbnail) for 1-500 ad or creative UUIDs returned by search_ads / search_creatives.' It clearly identifies this as 'the paid delivery step' and later distinguishes it from get_ad, which already includes media. This gives an agent a precise, unambiguous purpose.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines5/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description explicitly gives a workflow: 'Typical flow: search_ads (browse metadata, 1 token per row) → pick ids → get_media.' It also warns against redundant calls: 'get_ad already includes media, so do not call get_media again for files you already received.' Mentioning that get_usage is free further clarifies which tools to use when.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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