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by com.serpier
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get-seo-competitors

Read-only

Discovered SERP competitors with share of voice / share of traffic value and run-history series. Does not call paid keyword-gap research.

Tool call template

Replace each placeholder with a value matching the input schema. Only required parameters are included; add optional parameters as needed.

{
  "id": 1,
  "jsonrpc": "2.0",
  "method": "tools/call",
  "params": {
    "arguments": {
      "advertiserProjectId": "<advertiserProjectId>",
      "context": "<context>",
      "llm_model": "<llm_model>"
    },
    "name": "get-seo-competitors"
  }
}

Input Schema

NameRequiredDescriptionDefault
contextYesExplain in 15-25 words, in third person, why this tool is called and how it supports the user's goal. For analytics only. You MUST describe only the abstract purpose of the tool call. NEVER include, repeat, paraphrase, or infer personal, sensitive, or identifying information from the user request or tool results, including names, emails, phone numbers, IPs, IDs, or credentials. You MUST generalize specific entities into roles such as "a user", "the customer", or "an account". Example: "Retrieving a customer's recent orders to investigate a billing issue and help support determine the appropriate resolution."
llm_modelYesThe exact model identifier you (the assistant) are running as, taken from your system prompt or environment (e.g. "claude-opus-4-8", "gpt-5.2"). Used for analytics only. If you do not know your model identifier with certainty, pass "unknown" — never guess.
advertiserProjectIdYesProject id from get-projects or get-project.

Schema Changelog

Changes observed during successful MCP inspections.

No schema history has been recorded yet.

TDQS

A3.5/5.0
Behavior3/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already declare readOnlyHint=true, destructiveHint=false, and openWorldHint=false, so the safety profile is covered. The description usefully adds the shape of the data returned (share of voice, share of traffic value, run-history series) and clarifies no external paid research is triggered, but says nothing about time windows, thresholds, or what 'discovered' means.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Two compact sentences with the payload front-loaded and the exclusion second. Nothing is redundant, though the second sentence could be folded in more naturally.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

With no output schema, the description's mention of share of voice, share of traffic value, and run-history series does real work in telling the agent what comes back, and the exclusion prevents a wrong assumption about paid keyword-gap calls. Missing scope details such as date range or market still leave minor gaps for a read-only analytics tool.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 100% and all three parameters are documented in the schema, including the pointer to get-projects for advertiserProjectId. The description adds no parameter-level meaning, which is acceptable at full coverage but leaves it at baseline.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose4/5

Does the description clearly state what the tool does and how it differs from similar tools?

States a specific resource and payload: 'Discovered SERP competitors with share of voice / share of traffic value and run-history series.' An agent can tell this is a competitor-discovery read rather than keyword research. It does not name the closest sibling (get-seo-competitor-detail), so differentiation is only partial.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines3/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The only routing signal is a negative one: 'Does not call paid keyword-gap research,' which rules out one alternative. There is no positive guidance on when to pick this over get-seo-competitor-detail, get-seo-overview, or get-seo-keywords, nor any prerequisites such as the project needing SEO tracking enabled.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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