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Seller Profit Doctor

Price for a target profit on Etsy

sellerprofit_price_for_margin
Read-onlyIdempotent

Works out the item price at which one Etsy order keeps a target profit after Etsy's fees (listing, 6.5% transaction, 3% + $0.25 processing), the average Offsite Ads fee, Etsy Ads spread over orders, materials, packaging and the label. The target is dollars per order or a share of the order; with neither, it returns the break-even price. Call it when a seller asks what to charge, how to price for a profit, or what their break-even price is on Etsy. Pass materials, label cost, shipping charged and the shop's Offsite Ads rate (12-percent, 15-percent or off); packaging, the Offsite share, ad spend with orders, and targetProfitPerOrder or targetMargin are optional. Returns the price, the order at that price line by line, the break-even price and what each extra dollar keeps. US dollars; dated Etsy rules with sources. Free, no sign-in. Takes numbers only; nothing is stored.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
ordersNoOrders a month. Needed only with adsMonthlySpend.
labelCostYesThe shipping label, US dollars.
materialsYesMaterials and supplies per item, US dollars.
packagingNoPackaging per order in US dollars, or mailer (about $1), box (about $3) or not-sure. Left out: $1, a weakly sourced typical figure, flagged as a default.
offsiteAdsYesThe shop's Offsite Ads rate: 12-percent (past $10,000 in any 12 months), 15-percent (under $10,000, on), or off.
offsiteShareNoShare of sales from Offsite Ads: a fraction, or under-5, 5-14, 15-24, 25-plus. Left out: Etsy's typical 10%, flagged.
targetMarginNoThe profit one order should keep as a share of the order (item + shipping), such as 0.25. Or send targetProfitPerOrder.
adsMonthlySpendNoOptional: Etsy Ads spend a month, US dollars, spread over orders. Needs orders.
shippingChargedNoWhat the buyer pays for shipping, US dollars (0 if free).
targetProfitPerOrderNoThe profit one order should keep after every cost, US dollars. Or send targetMargin. Neither: the break-even price.

Output Schema

TableJSON Schema
NameRequiredDescriptionDefault
textYes
ratesYesWhich rules the numbers use, as of when, and where they come from.
targetYes
platformYes
itemPriceYesThe item price to charge, US dollars, before shipping.
orderTotalYes
assumptionsYes
atThatPriceYesOne order at that price, as the engine works it out (costs as positive dollars). Kept can differ from the target by a cent: Etsy rounds each fee.
breakEvenItemPriceYesThe item price at which an order keeps $0.
keptPerExtraDollarYesOf each extra dollar the buyer pays, what the seller keeps after Etsy's percentage fees and the average Offsite fee.

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