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Analytics — signature views

get_analytics_views
Read-onlyIdempotent

Signature-view counts over a date range. By DEFAULT a timeseries bucketed by granularity (hour/day/week/month, UTC): { data:[{period, count}], totals:{count} }. Set group_by (signature_template | marketing_campaign | teammate | country) for a ranked breakdown instead: { data:[{id, label, view_count, click_count, clickthrough_rate}], pagination } — each breakdown row already carries views, clicks, AND the clickthrough rate, so one call answers "which signature/teammate drives the most engagement". Filter by start_date/end_date and any of signature_template_id, marketing_campaign_id, teammate_id.

Input Schema

NameRequiredDescriptionDefault
pageNo1-based page (breakdown only; ignored for the timeseries).
limitNoPage size 1–100 (breakdown only; default 20).
orderNoSort direction. Default desc.
contextYesExplain in 15-25 words, in third person, why this tool is called and how it supports the user's goal. For analytics only. You MUST describe only the abstract purpose of the tool call. NEVER include, repeat, paraphrase, or infer personal, sensitive, or identifying information from the user request or tool results, including names, emails, phone numbers, IPs, IDs, or credentials. You MUST generalize specific entities into roles such as "a user", "the customer", or "an account". Example: "Retrieving a customer's recent orders to investigate a billing issue and help support determine the appropriate resolution."
end_dateNoRange end (inclusive), ISO-8601 date YYYY-MM-DD. Default: today.
group_byNoIf set, return a ranked breakdown by this dimension instead of a timeseries: signature_template | marketing_campaign | teammate | anchor (link) | country.
start_dateNoRange start (inclusive), ISO-8601 date YYYY-MM-DD. Default: 2 months ago.
granularityNoTimeseries bucket size: hour | day | week | month (default day). Ignored when `group_by` is set. `hour` is capped at a 31-day range.
teammate_idNoRestrict to one teammate (their UUID).
marketing_campaign_idNoRestrict to one marketing campaign (its UUID).
signature_template_idNoRestrict to one signature template (its UUID).

Output Schema

NameRequiredDescriptionDefault
resultYes

Schema Changelog

Changes observed during successful MCP inspections.

  1. Changed1 schema field changed
    • changedOutput schema / properties / result / anyOf
      Previous value: -[
-  {
-    "additionalProperties": false,
-    "properties": {
-      "data": {
-        "items": {
-          "additionalProperties": false,
-          "properties": {
-            "count": {
-              "maximum": 9007199254740991,
-              "minimum": -9007199254740991,
-              "type": "integer"
-            },
-            "period": {
-              "description": "Bucket start as an ISO-8601 UTC instant.",
-              "type": "string"
-            }
-          },
-          "required": [
-            "period",
-            "count"
-          ],
-          "type": "object"
-        },
-        "type": "array"
-      },
-      "granularity": {
-        "enum": [
-          "hour",
-          "day",
-          "week",
-          "month"
-        ],
-        "type": "string"
-      },
-      "time_zone": {
-        "type": "string"
-      },
-      "totals": {
-        "additionalProperties": false,
-        "properties": {
-          "count": {
-            "maximum": 9007199254740991,
-            "minimum": -9007199254740991,
-            "type": "integer"
-          }
-        },
-        "required": [
-          "count"
-        ],
-        "type": "object"
-      }
-    },
-    "required": [
-      "data",
-      "totals",
-      "granularity",
-      "time_zone"
-    ],
-    "type": "object"
-  },
-  {
-    "additionalProperties": false,
-    "properties": {
-      "data": {
-        "items": {
-          "additionalProperties": false,
-          "properties": {
-            "click_count": {
-              "maximum": 9007199254740991,
-              "minimum": -9007199254740991,
-              "type": "integer"
-            },
-            "clickthrough_rate": {
-              "description": "click_count / view_count as a percentage.",
-              "type": "number"
-            },
-            "id": {
-              "description": "Subject id for the group_by (UUID; ISO 3166-1 alpha-2 for country).",
-              "type": "string"
-            },
-            "label": {
-              "anyOf": [
-                {
-                  "type": "string"
-                },
-                {
-                  "type": "null"
-                }
-              ]
-            },
-            "view_count": {
-              "maximum": 9007199254740991,
-              "minimum": -9007199254740991,
-              "type": "integer"
-            }
-          },
-          "required": [
-            "id",
-            "label",
-            "view_count",
-            "click_count",
-            "clickthrough_rate"
-          ],
-          "type": "object"
-        },
-        "type": "array"
-      },
-      "pagination": {
-        "additionalProperties": false,
-        "properties": {
-          "has_more": {
-            "type": "boolean"
-          },
-          "limit": {
-            "maximum": 9007199254740991,
-            "minimum": -9007199254740991,
-            "type": "integer"
-          },
-          "page": {
-            "maximum": 9007199254740991,
-            "minimum": -9007199254740991,
-            "type": "integer"
-          },
-          "total_count": {
-            "maximum": 9007199254740991,
-            "minimum": -9007199254740991,
-            "type": "integer"
-          },
-          "total_pages": {
-            "maximum": 9007199254740991,
-            "minimum": -9007199254740991,
-            "type": "integer"
-          }
-        },
-        "required": [
-          "page",
-          "limit",
-          "total_count",
-          "total_pages",
-          "has_more"
-        ],
-        "type": "object"
-      }
-    },
-    "required": [
-      "data",
-      "pagination"
-    ],
-    "type": "object"
-  }
-]New value: +[
+  {
+    "additionalProperties": false,
+    "properties": {
+      "data": {
+        "items": {
+          "additionalProperties": false,
+          "properties": {
+            "count": {
+              "maximum": 9007199254740991,
+              "minimum": -9007199254740991,
+              "type": "integer"
+            },
+            "period": {
+              "description": "Bucket start as an ISO-8601 UTC instant.",
+              "type": "string"
+            }
+          },
+          "required": [
+            "period",
+            "count"
+          ],
+          "type": "object"
+        },
+        "type": "array"
+      },
+      "granularity": {
+        "enum": [
+          "hour",
+          "day",
+          "week",
+          "month"
+        ],
+        "type": "string"
+      },
+      "time_zone": {
+        "type": "string"
+      },
+      "totals": {
+        "additionalProperties": false,
+        "properties": {
+          "count": {
+            "maximum": 9007199254740991,
+            "minimum": -9007199254740991,
+            "type": "integer"
+          }
+        },
+        "required": [
+          "count"
+        ],
+        "type": "object"
+      }
+    },
+    "required": [
+      "data",
+      "totals",
+      "granularity",
+      "time_zone"
+    ],
+    "type": "object"
+  },
+  {
+    "additionalProperties": false,
+    "properties": {
+      "data": {
+        "items": {
+          "additionalProperties": false,
+          "properties": {
+            "click_count": {
+              "maximum": 9007199254740991,
+              "minimum": -9007199254740991,
+              "type": "integer"
+            },
+            "clickthrough_rate": {
+              "description": "click_count / view_count as a percentage.",
+              "type": "number"
+            },
+            "id": {
+              "description": "Subject id for the group_by (UUID; ISO 3166-1 alpha-2 for country).",
+              "type": "string"
+            },
+            "label": {
+              "anyOf": [
+                {
+                  "anyOf": [
+                    {
+                      "type": "string"
+                    },
+                    {
+                      "additionalProperties": {},
+                      "propertyNames": {
+                        "type": "string"
+                      },
+                      "type": "object"
+                    }
+                  ]
+                },
+                {
+                  "type": "null"
+                }
+              ],
+              "description": "Human label: the signature/campaign name, teammate email or country name (the id itself for the events summary's name/country/currency/user). For `anchor`, the link's content node as stored in the signature: an object with `type` (button, socialListItem, textToken…), `href.text` (the URL) or `href.smartFieldUuid` (a smart-field URL), and its visible `text`, `label` or `value` depending on the type. Null when none is available."
+            },
+            "view_count": {
+              "maximum": 9007199254740991,
+              "minimum": -9007199254740991,
+              "type": "integer"
+            }
+          },
+          "required": [
+            "id",
+            "label",
+            "view_count",
+            "click_count",
+            "clickthrough_rate"
+          ],
+          "type": "object"
+        },
+        "type": "array"
+      },
+      "pagination": {
+        "additionalProperties": false,
+        "properties": {
+          "has_more": {
+            "type": "boolean"
+          },
+          "limit": {
+            "maximum": 9007199254740991,
+            "minimum": -9007199254740991,
+            "type": "integer"
+          },
+          "page": {
+            "maximum": 9007199254740991,
+            "minimum": -9007199254740991,
+            "type": "integer"
+          },
+          "total_count": {
+            "maximum": 9007199254740991,
+            "minimum": -9007199254740991,
+            "type": "integer"
+          },
+          "total_pages": {
+            "maximum": 9007199254740991,
+            "minimum": -9007199254740991,
+            "type": "integer"
+          }
+        },
+        "required": [
+          "page",
+          "limit",
+          "total_count",
+          "total_pages",
+          "has_more"
+        ],
+        "type": "object"
+      }
+    },
+    "required": [
+      "data",
+      "pagination"
+    ],
+    "type": "object"
+  }
+]
  2. First observed

TDQS

A4.2/5.0
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already declare readOnly/idempotent/non-destructive, so the bar is lower; the description still adds real operational context: default bucketing, hour granularity capped at 31 days, and the shape of both response modes including pagination on breakdowns. One gap: it lists group_by as 'signature_template | marketing_campaign | teammate | country' while the schema also allows 'anchor', an omission that could mislead an agent.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Front-loaded with the core purpose, then the default behavior, then the alternative. Every clause carries information — response shape, mode switch, filters — with no filler, despite being longer than typical.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness5/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

For an 11-parameter analytics tool with full schema coverage and an output schema, this description supplies the mode-selection logic, defaults, and the payoff of each mode. The single shortfall, the missing 'anchor' enum value in the group_by list, is corrected by the schema itself.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters4/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 100%, so the baseline is 3, but the description goes further by explaining the causal relationship between group_by and the output shape and by enumerating the three ID filters together. It synthesizes how parameters interact ('granularity ignored when group_by is set') rather than merely restating field docs.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose4/5

Does the description clearly state what the tool does and how it differs from similar tools?

States a specific verb+resource+scope: 'Signature-view counts over a date range', with the two operating modes (timeseries vs. group_by breakdown) made explicit. It never names the adjacent analytics siblings (get_analytics_clicks, get_analytics_events_summary, list_analytics_events), so the boundary with those tools is left to inference.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Clear routing between the default timeseries and the group_by breakdown, plus the concrete question the breakdown answers ('which signature/teammate drives the most engagement') and the available filters. It gives context for when each mode applies but offers no exclusions against competing analytics tools.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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