Skip to main content
Glama

Set creative brief

set_creative_brief
Destructive

Sets the ad's format and campaign facts (who it's for, the benefit to sell, the action to drive). Facts you leave out are deduced from the product (a few credits). For the custom format pass idea — the ad you have in mind, in your own words — and a full brief is written from it.

Input Schema

NameRequiredDescriptionDefault
ideaNocustom format only: the ad you want, described freely.
formatNoFrom list_formats. Required the first time.
project_idYesThe project's id.
funnel_stageNo
primary_ad_goalNoThe action viewers should take, e.g. "Buy now", "Download the app".
target_audienceNo
benefit_to_highlightNo

Schema Changelog

Changes observed during successful MCP inspections.

  1. First observed

TDQS

A3.7/5.0
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations declare destructiveHint=true and readOnlyHint=false, so the safety profile is partly covered, but the description adds non-obvious behavior the annotations cannot convey: omitted facts are inferred from the product and this costs credits, and the custom format triggers a written brief from the idea. It stops short of saying what an existing brief is replaced by.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Three tight sentences with the primary purpose front-loaded and the cost/deduction caveat placed before the custom-format branch. No filler, though the parenthetical fact list slightly lengthens the opening sentence.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness3/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

For a 7-parameter destructive mutation with no output schema, the description covers cost and the custom flow but omits what is overwritten by a re-set brief and says nothing about funnel_stage. It is workable but leaves a meaningful gap for a tool flagged destructive.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters4/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is only 57%, and the description compensates by mapping the plain-language "who it's for, the benefit to sell, the action to drive" onto target_audience, benefit_to_highlight and primary_ad_goal, plus explaining idea's role. funnel_stage remains undefined in both places.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose4/5

Does the description clearly state what the tool does and how it differs from similar tools?

States a specific verb and resource ("Sets the ad's format and campaign facts") and immediately enumerates the facts in parentheses, so the agent knows exactly what the call accomplishes. It does not name an alternative sibling to disambiguate against, though it does point to list_formats as the source of format values.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines3/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Gives conditional guidance for one path ("For the `custom` format pass `idea`") and notes format is required the first time, which implies repeated invocations. However there is no explicit when-to-use/when-not relative to siblings like create_project or generate_script, so the routing is mostly implied.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

Try in Browser

Glama MCP Gateway

Add one secure layer between your agents and this server.

Resources