Build a consumer questionnaire
build_consumer_questionnaireUse when drafting a consumer questionnaire for packaging, concepts, pricing, repeat purchase, purchase frequency, non-buyers or brand perception. Returns up to 15 questions in complete blocks with screening, answer formats, purposes and fieldwork notes. English source; translate the complete draft in the conversation if requested. Pricing requires currency and product_unit. Missing images do not block drafting. Do not use for recruitment, response collection, messaging or unrelated requests. Operational tool calls are logged.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| product | Yes | Product or brand supplied by the user, e.g. Acme cereal. Preserve its name. | |
| audience | Yes | category_buyers: category purchase in past 3 months; brand_buyers: brand purchase in that period; competitor_buyers: other brands but not this brand in that period, possibly former brand buyers; never_buyers: recent category buyers who never bought the brand; previous_brand_buyers: any past brand purchase, even without recent category purchases. Repeat purchase excludes never_buyers; non_buyers excludes brand_buyers and previous_brand_buyers. | |
| category | Yes | Consumer product category, e.g. breakfast cereal. Ask if missing or ambiguous. | |
| currency | No | Required for pricing, including extra topics. User-supplied three-letter uppercase code, e.g. USD; no conversion. | |
| objective | Yes | Map the user's goal to one supported objective; brand_perception is a value, not a tool name. | |
| extra_topics | No | Only additional topics requested by the user. Same audience restrictions apply as for the primary objective; complete blocks may be omitted at 15 questions. | |
| product_unit | No | Required for pricing, including extra topics. User-supplied unit, e.g. 500 g pack. | |
| business_question | Yes | Short user-provided research decision or question. Recorded as context, not interpreted by the server. |
Output Schema
| Name | Required | Description | Default |
|---|---|---|---|
| goal | Yes | ||
| title | Yes | ||
| sections | Yes | ||
| screening | Yes | ||
| limitations | Yes | ||
| omitted_topics | Yes | ||
| question_count | Yes | ||
| fieldwork_notes | Yes | ||
| business_question | Yes |