paid_organic_performance_comparison
Compare my paid performance with organic using Quattr. Returns a complete side-by-side WHOLE-DOMAIN comparison for Google Ads versus Google organic: clicks, impressions, CTR, and conversions for BOTH channels; paid also includes cost, CPC, and cost per conversion. This is the governed route for "compare paid with organic", "paid vs organic performance", and "how does PPC compare with SEO". It mirrors the two QWA Growth Trends channel queries and never derives conversion rate or silently leaves organic conversions blank. Organic cost/CPC/cost-per-conversion are not applicable and are returned as null with an explicit availability label. For paid/organic KEYWORD OVERLAP use paid_organic_overlap instead.
Tool call template
Replace each placeholder with a value matching the input schema. Only required parameters are included; add optional parameters as needed.
{
"id": 1,
"jsonrpc": "2.0",
"method": "tools/call",
"params": {
"arguments": {
"date_range": "<date_range>"
},
"name": "paid_organic_performance_comparison"
}
}Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| segment | No | Whole-domain only. Omit or pass "default". A non-default segment is ignored with an explicit note because these QWA channel summaries are not segment-scoped. | |
| date_range | Yes | Explicit date range, e.g. "2026-05-01 to 2026-05-31". Both endpoints are INCLUSIVE — the END day is covered (a 7-day range = 7 days). Quattr weeks run Sunday–Saturday; for "last week" use the most recent complete Sun–Sat span. |