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Decaying content

find_decaying_content
Read-onlyIdempotent

Pages (or queries) that lost clicks between a BASELINE and the RECENT period. Recent = days/startDate/endDate; baseline = compare (previous = window before, year = one year earlier) or explicit comparisonStartDate/comparisonEndDate (for slow decay compare with 6–12 months ago). Classifies the drop: severe > 50%, moderate 20–50%, mild < 20%; sorted by absolute clicks lost; pattern hints the diagnosis (position_slipped, impressions_collapsed, ctr_dropped, disappeared, mixed). Use for "which pages are dying" and refresh candidates. / Conteúdo em decaimento.

Input Schema

NameRequiredDescriptionDefault
daysNoWindow length in days (default 28). Ignored when startDate and endDate are both given. / Janela em dias.
siteYesProperty: displayName ("example.com"), Search Console siteUrl ("sc-domain:example.com", "https://www.example.com/") or numeric id. A unique substring among visible properties also works ("exam"). list_sites shows the options. The value "demo" selects a demonstration site with fictional data: it works without signing in and is read-only. / Propriedade por nome, siteUrl ou id; "demo" é um site de demonstração com dados fictícios, sem login e só leitura.
brandNoall (default); branded = only queries containing one of the property's branded_terms; non-branded = the rest. Needs branded terms set on the property in the Organiq panel, otherwise invalid_argument with the panel URL. / Marca × sem marca.
limitNoRows (default 50).
queryNoOnly queries containing this text, or a regex as /…/ (e.g. "/^how to/"; no flag = case-insensitive).
deviceNoDevice.
compareNoComparison: previous (default) = same-length window immediately before; year = same dates one year earlier; none. / Comparação.
countryNoCountry as ISO-3166-1 alpha-3, as in Search Console: bra, usa, prt, arg.
endDateNoEnd yyyy-mm-dd. Default: last synced date of the property (Search Console lags ~3 days; never "today"). Every response states the period used. / Fim; padrão = última data sincronizada.
dimensionNopage (default) or query.
startDateNoStart yyyy-mm-dd. Default: endDate − (days − 1).
searchTypeNoSearch type (default web).
pageContainsNoOnly pages whose URL contains this text (case-insensitive), e.g. "/blog/".
comparisonEndDateNoExplicit baseline end.
minBaselineClicksNoIgnore keys with fewer clicks than this in the baseline (default 5; small sites: 1–3).
comparisonStartDateNoExplicit baseline start (with comparisonEndDate; overrides compare).

Schema Changelog

Changes observed during successful MCP inspections.

  1. Changed1 schema field changed
    • changedInput schema / properties / site / description
      Previous value: -"Property: displayName (\"example.com\"), Search Console siteUrl (\"sc-domain:example.com\", \"https://www.example.com/\") or numeric id. A unique substring among visible properties also works (\"exam\"). list_sites shows the options. / Propriedade por nome, siteUrl ou id."New value: +"Property: displayName (\"example.com\"), Search Console siteUrl (\"sc-domain:example.com\", \"https://www.example.com/\") or numeric id. A unique substring among visible properties also works (\"exam\"). list_sites shows the options. The value \"demo\" selects a demonstration site with fictional data: it works without signing in and is read-only. / Propriedade por nome, siteUrl ou id; \"demo\" é um site de demonstração com dados fictícios, sem login e só leitura."
  2. First observed

TDQS

A4.3/5.0
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already cover safety (readOnly, idempotent, non-destructive, closed-world), and the description adds real analytic behaviour the annotations cannot: severity buckets (>50%/20–50%/<20%), default sort by absolute clicks lost, and the pattern taxonomy (position_slipped, impressions_collapsed, ctr_dropped, disappeared, mixed). It stops short of stating what happens with an under-populated baseline or how the response is shaped.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Front-loaded with the core definition, then progressively finer detail (periods, thresholds, sorting, patterns, use case) — every sentence carries information. The parenthetical asides and the trailing bilingual tag add slight clutter but nothing is genuinely wasted.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

For a 16-parameter analytic tool with no output schema, the description still conveys the shape of the result (severity classification, pattern diagnosis, ordering) and how baselines resolve, which is what an agent needs to call and interpret it. Minor gaps remain around limit/defaults and error paths for the brand filter, which are left to the schema.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters4/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 100%, so the baseline is 3; the description earns above that by explaining the interaction of days/startDate/endDate/compare and the year vs previous baseline semantics in one place, which the schema documents only field-by-field. It adds no guidance on minBaselineClicks or limit, so not a 5.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

Opens with a specific verb+resource+scope: "Pages (or queries) that lost clicks between a BASELINE and the RECENT period." It also differentiates itself from neighbouring analysis tools (detect_anomalies, get_ranking_changes, get_page_performance) by stating it ranks by absolute clicks lost and classifies drop severity, so an agent can pick it without opening the schema.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Explicitly names the use case ("which pages are dying" and refresh candidates) and explains when to use each comparison mode, including the slow-decay case (compare with 6–12 months ago). It does not name a sibling alternative or state when NOT to use it, which keeps it below a 5.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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