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Avenity AI Visibility MCP

avenity_get_competitor_landscape

Read-only

Identify which competitors ARE appearing in AI search results when buyers search for a business's primary service in their city.

This is the competitive intelligence layer — it shows a client exactly who is capturing their customers. Highly effective for framing urgency.

Use this when:

  • A client wants to know who is outcompeting them in AI search

  • You want to personalize the pitch with specific competitor names

  • Building context for an opportunity report or outreach message

Args: params (BusinessInput): Business details.

Returns: str: JSON with: query (str): The buyer search query analyzed competitors (list[dict]): Companies appearing, with name and URL your_company_visible (bool): Whether client's company appears gap_summary (str): Plain-English summary of the competitive gap

Examples: - "Who is showing up instead of my client in Houston HVAC searches?" - "Which competitors appear in AI Overview for roofing in Dallas?"

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
paramsYes

Output Schema

TableJSON Schema
NameRequiredDescriptionDefault
resultYes

TDQS

A4.4/5.0
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already declare readOnlyHint=true and destructiveHint=false, so the safety profile is covered. The description adds behavioral context by specifying the return format (JSON with query, competitors, your_company_visible, gap_summary) and mentions it performs an analysis of AI search results. It does not disclose rate limits or error behaviors, but the core operation is transparent. No contradiction with annotations.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is well-structured with a purpose statement, usage bullets, Args, Returns, and Examples. The purpose is front-loaded, and every section adds unique value. It is concise enough (about 150 words) while covering essential aspects, making it easy for an agent to scan.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness5/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

With a single parameter (nested object), an output schema (which defines the return structure), annotations covering safety, and a description that includes examples and return format, the tool is fully specified. An agent can determine how to call it, what to expect, and when to use it. No critical missing information.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters2/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 0% for the top-level 'params' parameter, yet the description only says 'params (BusinessInput): Business details.' It does not enumerate the required fields (company_name, service, city) or explain how to fill them. Although the inner schema has property descriptions, the description fails to guide the agent on constructing the input, which is essential given the low coverage metric. The description should have compensated by listing the required fields or pointing to the schema.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The statement 'Identify which competitors ARE appearing in AI search results when buyers search for a business's primary service in their city' names a specific verb, resource (competitors in AI search), and scope (primary service and city). This clearly distinguishes it from siblings like avenity_check_visibility (which likely checks the business's own presence) and avenity_score_business (scoring). The examples reinforce the purpose without ambiguity.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines5/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

A dedicated 'Use this when' section lists three explicit conditions: when clients want to know who outcompetes them, when personalizing with competitor names, and when building context for reports or outreach. This provides clear when-to-use guidance relative to the other tools, though it doesn't explicitly say when not to use, the conditions are sufficient.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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TDQS

A4.4/5.0
Disambiguation5/5

Each tool has a distinct role in the consultation pipeline: visibility check, scoring, competitor analysis, report generation, and booking. No overlap, and descriptions clearly differentiate them.

Naming Consistency5/5

All tools follow the consistent pattern 'avenity_<verb>_<noun>' in snake_case, making them predictable and easy to understand.

Tool Count5/5

With 5 tools, the set is tightly scoped to the AI visibility consultation domain. Each tool is justified and contributes to a complete workflow without bloat.

Completeness5/5

The pipeline is fully covered: from initial check to scoring, competitive landscape, opportunity report, and booking. No obvious gaps for the intended purpose.

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