SaaS Metrics Calculator (Rule of 40, NRR, GRR, Magic Number, CAC Payback)
calc_saas_metricsComputes Rule of 40, net and gross revenue retention, SaaS magic number, CAC payback and spend per new customer from the numbers you give, with the public benchmark each is judged against. Leave a group of inputs out to get n/a for the metrics that need it. Same math as https://modevc.com/tools/saas-metrics-calculator.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| arr_now | No | ARR now in USD. | |
| new_mrr | No | New MRR added in USD. For CAC payback. | |
| margin_pct | No | Profit margin in percent for the Rule of 40. Can be negative. | |
| margin_kind | No | Which margin margin_pct is. Web default FCF margin. | |
| cohort_churn | No | Churned ARR from that group in USD. | |
| new_customers | No | New customers won. For spend per new customer. | |
| cohort_expansion | No | Expansion ARR from that group in USD. | |
| cohort_start_arr | No | Starting ARR of one customer group 12 months ago, in USD. Needed for NRR and GRR. | |
| gross_margin_pct | No | Gross margin in percent. For CAC payback. | |
| arr_12_months_ago | No | ARR 12 months ago in USD. Needed for growth and Rule of 40. | |
| cohort_contraction | No | Contraction (downgrades) ARR from that group in USD. | |
| revenue_last_quarter | No | Revenue in the last quarter in USD. For the magic number. | |
| revenue_prior_quarter | No | Revenue in the prior quarter in USD. | |
| sales_marketing_spend | No | Sales and marketing spend in USD. Prior quarter for the magic number; the same figure drives CAC payback and spend per customer, as on the web calculator. |