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create_campaign

Create a new email campaign in MailerCloud. Requires name, subject, and at least one list ID. If sender is not provided, it will be auto-resolved from your verified senders (if only one exists) or you will be prompted to choose. Reply-to defaults to sender email (best practice) — only provide reply_email or reply_id if you need a different reply-to address.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
htmlNoHTML email content
nameYesCampaign name,required
api_keyNoMailerCloud API key
subjectYesEmail subject line,required
tag_idsNoTag IDs to apply to campaign
list_idsYesList IDs to send to,required
reply_idNoPre-configured reply email ID (alternative to reply_email)
segmentsNoSegment IDs
sender_idNoPre-configured sender ID(s) (alternative to sender_name/sender_email)
is_publishNoPublish immediately: true or false (default: false creates a draft)
plain_textNoPlain text content
reply_emailNoReply-to email address
sender_nameNoSender display name (auto-resolved from verified senders if omitted)
scheduled_atNoSchedule datetime (YYYY-MM-DD HH:MM:SS)
sender_emailNoSender email address (auto-resolved from verified senders if omitted)
frequency_capNoFrequency cap (daily, weekly, etc)
email_preheaderNoEmail preheader text (max 150 chars)
exclude_tag_idsNoTag IDs to exclude from send
exclude_list_idsNoList IDs to exclude from send
exclude_segmentsNoSegment IDs to exclude from send

TDQS

A4.5/5.0
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations indicate readOnlyHint=false, so this is known to be a write operation. The description adds valuable behavioral context beyond annotations: sender auto-resolution logic, the prompt-to-choose fallback, and the reply-to default behavior. It does not disclose all post-creation behaviors (e.g., whether a draft is created without is_publish), but the critical decisions are surfaced.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is three concise sentences. The first states the purpose, the second states required fields, and the third explains important default behaviors. No filler words; every sentence earns its place. Structure is logically ordered from general to specific.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given the tool has 20 parameters and no output schema, the description covers the most critical creation logic (required fields, sender resolution, reply-to default). It does not mention response format or error handling, but the schema covers all parameter meanings and annotations cover safety. The description is complete enough for correct invocation in most scenarios.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters5/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 100%, so every parameter already has a description. However, the description significantly enhances understanding of key parameters (sender_name, sender_email, sender_id, reply_email, reply_id) by explaining fallback and default semantics. This is exactly the kind of added meaning that helps an agent choose and fill parameters correctly.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states the specific action 'Create a new email campaign in MailerCloud'. It names the resource (email campaign) and the required inputs, distinguishing it from sibling tools like update_campaign or list_campaigns. The verb 'create' is unambiguous and the context is explicit.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description gives explicit prerequisites (name, subject, list ID) and explains default behaviors for sender resolution and reply-to configuration. It does not explicitly compare against alternatives like schedule_campaign or send_transactional_email, but it provides enough context for an agent to know when to invoke this tool for creating a new campaign.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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TDQS

B3.4/5.0
Disambiguation4/5

Tool purposes are largely distinct, with clear separation between CRUD operations, analytics, and deliverability tools. Some overlap exists between get_campaign, analyze_campaign, and campaign_health_dashboard, but descriptions clarify scope sufficiently.

Naming Consistency4/5

Most tools follow a consistent verb_noun pattern (list_, get_, create_, update_, delete_, send_). Minor exceptions like campaign_health_dashboard and engagement_funnel are descriptive but break the pattern.

Tool Count2/5

With 47 tools, this is a very large surface area. While the variety reflects the breadth of email marketing operations, the count exceeds what is typically manageable and suggests potential redundancy or over-scoping.

Completeness4/5

The tool set covers most core workflows: contact/list management, campaign lifecycle, templates, webhooks, analytics, and transactional email. Minor gaps like no delete for templates or tags are acceptable but not fatal.

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