Skip to main content
Glama

Create or update an SEO alert rule

automate_upsert_seo_alert_rule
Destructive

Create or update a SEO/AEO alert rule. Admin + Pro, Agency, or the SEO add-on. Notify only; never pauses ads.

Input Schema

NameRequiredDescriptionDefault
nameNo
scopeNo
titleNo
actionNo
metricNo
reasonNo
confirmNo
date_toNo
dry_runNo
rule_idNo
user_idNo
email_toNo
operatorNo
platformNo
action_idNo
client_idNo
conditionNo
date_fromNo
is_activeNo
min_spendNo
thresholdNo
to_amountNo
user_emailNo
campaign_idNo
report_typeNo
confirm_liveNo
range_presetNo
lookback_daysNo
cooldown_hoursNo
roas_thresholdNo
consecutive_daysNo
google_customer_idNo
meta_ad_account_idNo
max_actions_per_dayNo

Output Schema

NameRequiredDescriptionDefault
resultYes

Schema Changelog

Changes observed during successful MCP inspections.

  1. Changed1 schema field changed
    • addedInput schema / properties / email_to
      Added value: +{
      +  "anyOf": [
      +    {
      +      "type": "string"
      +    },
      +    {
      +      "type": "null"
      +    }
      +  ],
      +  "default": null,
      +  "title": "Email To"
      +}
  2. First observed

TDQS

C2.9/5.0
Behavior3/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

It adds two genuinely useful behavioral facts beyond the annotations: the entitlement requirement and 'Notify only; never pauses ads', which bounds the blast radius of an otherwise destructiveHint=true mutation. It says nothing, though, about upsert overwrite semantics, what confirm/confirm_live/dry_run do, or what happens to fields omitted from a call — critical for a 34-parameter mutating tool.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Three short, front-loaded sentences with zero filler, and the scope statement is placed where an agent will read it. The tradeoff is that the terseness ('Admin + Pro, Agency, or the SEO add-on') is compressed to the edge of ambiguity.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness2/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

For a 34-parameter, zero-required, fully undocumented mutation endpoint, three sentences cannot be sufficient; the output schema helps with returns but nothing helps with inputs. An agent can identify the tool's purpose but cannot confidently populate or omit the many condition/threshold/delivery fields.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters1/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 0% across 34 parameters and the description supplies no parameter meaning whatsoever — not even for high-consequence flags like dry_run, confirm, confirm_live, threshold, operator, or rule_id. The only implicit hint is that 'update' implies rule_id, which is far too thin to call semantics.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose4/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description opens with a specific verb and resource: 'Create or update a SEO/AEO alert rule', which makes the upsert behavior explicit. It does not name or distinguish itself from the close siblings automate_upsert_alert_rule and automate_upsert_automation_rule, so an agent must infer the difference from the tool name alone.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines3/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

'Admin + Pro, Agency, or the SEO add-on' gives a real prerequisite gate (role plus plan entitlement) that tells the agent when the call can succeed. However, there is no guidance on when to pick this over upsert_alert_rule/upsert_automation_rule, nor on when to set rule_id (update) versus omitting it (create).

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

Try in Browser

Glama MCP Gateway

Add one secure layer between your agents and this server.