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Analytics: Create property

ga4_create_property

Create a GA4 property FOR one of this agency's clients — with its web data stream (which yields the G- measurement ID for the site tag) — and link it to that client. Day-one set-up for a new client. Previews unless confirm is true. Follow with ga4_create_key_event, wp_install_tracking (ga4_id = measurement_id) and ga4_link_google_ads.

Input Schema

NameRequiredDescriptionDefault
clientYesClient name from list_clients — the property is created for, and linked to, this client
confirmNoLeave false to preview: nothing changes and the preview shows exactly what would happen. Set true only after the user has agreed to this exact change.
currencyNoUSD
time_zoneYesIANA time zone of the business, e.g. America/Denver
account_idNoAnalytics ACCOUNT id to create it in (from list_connected_accounts). Only needed when the login can see more than one account.
website_urlYesThe client's site, e.g. https://example.com/
display_nameYesProperty name, usually the client's business name

Schema Changelog

Changes observed during successful MCP inspections.

  1. Changed1 schema field changed
    • addedInput schema / properties / confirm / description
      Added value: +"Leave false to preview: nothing changes and the preview shows exactly what would happen. Set true only after the user has agreed to this exact change."
  2. First observed

TDQS

A4.2/5.0
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations cover the safety profile (readOnly=false, destructive=false, idempotent=false, openWorld=true), and the description adds genuinely new behavior: preview-by-default unless confirm=true, plus the fact that a web data stream and client link are created as side effects. It does not warn that a repeat call creates a duplicate property (a real risk given idempotentHint=false), leaving a notable gap.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Front-loaded with the verb and object, and every clause carries information the agent needs: side effects, preview semantics, and the follow-on sequence. No filler or restatement of the name.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

For a 7-parameter provisioning tool with no output schema, the description supplies the operational context an agent needs: preview behavior, prerequisites implied by list_clients/list_connected_accounts references, and the post-creation chain. It omits return-shape detail (e.g. where measurement_id surfaces) and failure/duplicate handling, which is a modest gap.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 86%, so the schema already documents confirm, client, time_zone, account_id, etc. The description's only added semantics are the confirm gating (already in the schema) and the ga4_id = measurement_id mapping to a different tool. Baseline 3 is appropriate.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

Names a specific verb and resource (create a GA4 property) and, unusually, states the full side-effect chain: web data stream creation, measurement ID yield, and linkage to the named client. This is unmistakably distinct from siblings like ga4_create_key_event or ga4_link_google_ads.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Provides clear context ('Day-one set-up for a new client') and explicit preview/confirm gating, then routes the agent to the correct follow-on tools with a parameter mapping. It stops short of stating when NOT to use it (e.g. existing property, wrong account) and names no alternative, so it falls just short of a 5.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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