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Google Ads: Set campaign status

ads_set_campaign_status
DestructiveIdempotent

Pause, enable or remove a Google Ads campaign. Runs as a validated preview unless confirm is true. Enabling resumes spending; REMOVED cannot be undone in Google Ads. The preview for ENABLED lists every page the campaign's ads and sitelinks land on (landing_pages): show the person and ask whether they look good before confirming.

Input Schema

NameRequiredDescriptionDefault
statusYes
confirmNoLeave false to preview: nothing changes and the preview shows exactly what would happen. Set true only after the user has agreed to this exact change.
campaign_idYes
customer_idYes

Schema Changelog

Changes observed during successful MCP inspections.

  1. Changed1 schema field changed
    • changedInput schema / properties / confirm / description
      Previous value: -"Leave false to preview. Set true only after the user has agreed to this exact change."New value: +"Leave false to preview: nothing changes and the preview shows exactly what would happen. Set true only after the user has agreed to this exact change."
  2. First observed

TDQS

A4.6/5.0
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Goes well beyond the annotations: it discloses the preview/confirm gate, the real-world cost consequence of ENABLED (resumes spending), the irreversibility of REMOVED, and that the preview surface includes landing_pages. What it does not cover is scope/permissions on customer_id, which matters for an openWorldHint write; the annotations already carry destruction and idempotency.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Three sentences, no filler, and the ordering is right: what it does, then the safety gate, then the consequences and the pre-confirm check. Every clause carries operational information.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

For a 4-param destructive mutation with no output schema, the description covers the mutation's consequences, the confirmation protocol, and the preview content. The remaining gap is where customer_id/campaign_id come from (e.g. ads_list_accounts) and any hint of the returned preview shape.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters4/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is only 25%, so the description must carry weight — and it does for status, attaching consequences to each enum value (ENABLED resumes spend, REMOVED is permanent) that the bare enum list does not convey. customer_id and campaign_id remain entirely unexplained in both schema and description, which keeps this off a 5.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

Opens with a specific verb set and resource: "Pause, enable or remove a Google Ads campaign." The resource is unambiguous relative to sibling mutations like ads_set_ad_status and ads_set_keyword_status, so an agent can pick the campaign-level tool without opening schemas.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines5/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Gives an explicit operating procedure: it runs as a preview unless confirm is true, and for ENABLED the agent must show landing_pages to the person and ask before confirming. It also names the condition that makes a status unsafe (REMOVED cannot be undone), so the agent knows when not to act casually.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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