Google Ads: Set bidding strategy
ads_set_bidding_strategyChange a campaign's bidding strategy: Maximize conversions (optional target CPA), Maximize conversion value (optional target ROAS), Maximize clicks (optional max CPC), or Manual CPC. Money in real currency. Warns when a target is set with too few conversions to learn from. Previews unless confirm is true.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| confirm | No | ||
| strategy | Yes | ||
| campaign_id | Yes | ||
| customer_id | Yes | ||
| target_roas | No | With MAXIMIZE_CONVERSION_VALUE, e.g. 4 for 400% | |
| target_cpa_major | No | With MAXIMIZE_CONVERSIONS, e.g. 60 for a $60 target cost per lead | |
| cpc_bid_ceiling_major | No | With MAXIMIZE_CLICKS, the most to pay per click, e.g. 8 |